A Market Survey (or Market Research) job focuses on collecting and analyzing data to understand consumer preferences, market trends, and competitor behavior. Professionals in this role design surveys, interpret data, and deliver actionable insights that guide product launches, pricing strategies, and marketing campaigns.You can use a comprehensive job description template to help you hire for this role or format your resume.
Job Summary: We are seeking a detail-oriented and analytical Market Survey Researcher to drive our consumer insights and competitive intelligence strategies. You will design survey instruments, analyze collected data, and translate those statistics into actionable business strategies. Your findings will directly influence our product development, marketing positioning, and sales strategies.
Key Responsibilities:
Survey Design: Design, develop, and implement quantitative and qualitative research instruments including questionnaires, polls, and focus groups.
Data Collection: Oversee survey distribution across multiple channels to reach target demographics, ensuring high response rates and data validity.
Data Analysis: Clean, organize, and analyze statistical data using tools to identify consumer behaviors, market patterns, and trends.
Competitor Tracking: Monitor and report on competitor activities, pricing strategies, market positioning, and industry conditions.
Reporting: Prepare clear, visually engaging reports, dashboards, and presentations for management and marketing teams.
Strategy Formulation: Collaborate with product and marketing teams, advising them on target audiences, product features, and promotional strategies based on survey insights.
Pay: ₹20,000.00 - ₹25,000.00 per month
Education:
Experience:
- Marketing research : 1 year (Preferred)
- Sales and marketing: 2 years (Preferred)
Work Location: In person
