Job Summary
The Senior Graphic Designer will be responsible for leading and executing high-quality visual communication and creative design activities across digital and offline platforms. The role will focus on developing innovative, engaging, and brand-consistent designs for social media, digital marketing campaigns, websites, advertisements, presentations, branding materials, and other marketing requirements.
The candidate will work closely with the Digital Marketing, Content, Sales, Web Development, and Management teams to understand business requirements and convert ideas into impactful visual creatives.
Key Roles & Responsibilities
- Develop creative concepts and visual designs aligned with company branding and marketing objectives.
- Design high-quality creatives for Instagram, Facebook, LinkedIn, YouTube, Google Ads, Meta Ads, websites, and other digital platforms.
- Create social media posts, banners, advertisements, promotional creatives, campaign visuals, reels covers, thumbnails, and marketing materials.
- Develop brand identity materials, including logos, brand guidelines, brochures, flyers, posters, visiting cards, certificates, and corporate stationery.
- Design creatives for digital marketing and lead-generation campaigns with a strong focus on engagement and conversion.
- Work closely with the Digital Marketing Manager to understand campaign requirements and deliver creatives within deadlines.
- Coordinate with Content Writers, Video Editors, Social Media Managers, Web Developers, and other team members.
- Create designs for websites, landing pages, email campaigns, presentations, proposals, and other business communication materials.
- Develop visually appealing PowerPoint presentations, company profiles, pitch decks, and marketing presentations.
- Maintain consistency in fonts, colors, layouts, imagery, and overall brand identity across all communication channels.
- Handle multiple design projects simultaneously and prioritize work according to deadlines.
- Guide and review the work of Junior Graphic Designers and provide creative direction where required.
- Maintain an organized library of source files, templates, images, brand assets, and final creatives.
- Research current design trends, competitor creatives, visual styles, typography, and industry trends.
- Explore and implement AI-based design and creative tools to improve productivity and creative output.
- Ensure all designs are optimized for different platforms, screen sizes, and digital formats.
- Take ownership of creative projects from concept development to final delivery.
- Ensure timely completion of assigned creative targets and projects.
- Participate in brainstorming sessions and contribute innovative ideas for marketing campaigns.
- Ensure all creative work follows company guidelines and maintains a professional brand image.
Required Skills
- Strong knowledge of Graphic Design and Visual Communication
- Advanced knowledge of Adobe Photoshop
- Advanced knowledge of Adobe Illustrator
- Good knowledge of Adobe InDesign / CorelDRAW is an advantage
- Knowledge of Figma is an advantage
- Knowledge of Canva and other creative tools
- Strong understanding of typography, color theory, composition, layout, and visual hierarchy
- Social Media Creative Design
- Digital Advertising Creative Design
- Branding and Corporate Identity
- Website and Landing Page Design
- Presentation and Marketing Material Design
- Basic understanding of UI/UX principles
- Knowledge of image editing, retouching, and photo manipulation
- Knowledge of AI design and creative tools
- Strong creative thinking and problem-solving skills
- Attention to detail and accuracy
- Strong communication and team coordination skills
- Ability to understand briefs and convert concepts into creative designs
- Ability to work under pressure and meet strict deadlines
Qualification & Experience
Education:
Bachelor’s degree or Diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, Animation, Design, or a related field.
Experience:
Minimum 2–5 years of relevant experience in Graphic Design, Creative Design, Digital Marketing Design, Branding, or a similar role.
Experience in handling multiple brands, digital marketing campaigns, social media creatives, and creative teams will be preferred
Key Performance Indicators (KPIs)
- Quality and creativity of designs
- Timely completion of creative projects
- Number of creatives delivered within deadlines
- Social media creative performance
- Advertising creative performance
- Brand consistency across platforms
- Creative campaign contribution
- Design revision and accuracy rate
- Quality of branding and marketing materials
- Team coordination and project delivery
- Creative innovation and implementation of new design trends
- Effective use of AI and modern design tools
Personal Attributes
The ideal candidate should be:
- Creative and innovative
- Highly detail-oriented
- Responsible and proactive
- Result-oriented
- Strong in visual communication
- Able to manage multiple projects
- Good at understanding business and marketing requirements
- Strong in teamwork and leadership
- Comfortable working with deadlines
- Willing to learn new design technologies and AI tools
- Capable of independently handling creative projects
- Able to provide creative guidance to junior team members
- Committed to maintaining high-quality design standards
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
