About VGL Group
Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.
Multi-Channel Presence
VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:
- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
Social Impact & ESG Initiatives
- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
Talent & Culture
- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
Recognition & Achievements
- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
Job Description:
We are seeking a dynamic and research-driven Product Development specialist responsible for building a
strong and sustainable pipeline of new products.
The role focuses on extensive market research, trend analysis, development and launch of branded products,
subscription box and identifying growth opportunities that directly contribute to increased sales and revenue.
Roles and Responsibilities:
1. Market Research & Trend Analysis:
Conduct extensive market research to identify customer needs, gaps, and emerging opportunities
Analyze consumer behavior, competitor offerings, pricing strategies, and product performance
Track industry trends, innovations, and market shifts to recommend new product ideas
Research and launch new products every month ; 1 subscription box a year to boost overall
subscribers.
2. Product Development & Pipeline Building:
Develop and maintain a robust pipeline of new products aligned with company strategy and brand
positioning.
Conceptualize, design, and launch new branded products from ideation to commercialization.
Coordinate with internal teams (creative, content, marketing, sourcing, supply chain, sales) to
ensure successful product launches.
Create pipeline of 6 months in advance ( for One timers and Subscription Box) so timely sea
shipments can be taken place.
Negotiate with vendors to source at competitive price without compromising with quality.
3. Branding & Product Positioning:
Work closely with marketing and branding teams to define product positioning, USP, and go-to market strategy
Ensure products align with brand guidelines and target audience expectations
Work Closely with performance marketing & Growth team to align paid ads & organic sales.
4. Sales & Revenue Growth:
Identify products and categories with high revenue and margin potential
Use data-driven insights to support decisions that improve product success and market penetration
Monitor post-launch performance and suggest improvements to maximize sales
Monitor closely customer feedback & sentiments for future improvements/development.
Skills & Qualifications:
4–7 years of experience in product development, product research, or category management,
preferably in a D2C, FMCG, wellness, or subscription-based business.
Strong expertise in market research and trend analysis, with the ability to identify customer needs,
market gaps, and emerging opportunities.
Proven experience in end-to-end product development, from ideation and vendor sourcing to
launch and post-launch optimization.
Ability to build and manage a 6-month forward product pipeline for both one-time products and
subscription boxes.
Experience coordinating cross-functionally with creative, marketing, sourcing, supply chain, sales,
performance marketing, and growth teams.
Strong vendor management and negotiation skills to source high-quality products at competitive
pricing.
Data-driven mindset with the ability to analyze sales performance, margins, customer feedback, and
market data to guide decisions.
Understanding of branding, product positioning, and go-to-market strategies aligned with target
audiences.
Strong project management, organizational, and execution skills to manage multiple product
launches simultaneously.
Excellent communication skills with a proactive, ownership-driven, and research-oriented approach.
The Perks:
The Great responsibility.
A fun-life balance.
Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit
their talents and passions.
Attractive financial package for top talent
