Job Description – Graphic Designer & Digital Content Creator
Industry: Medical Equipment & Healthcare Consumables
Job Type: Full-Time
Work Mode: In-Person
About the Role
We are looking for a creative and technically skilled Graphic Designer & Digital Content Creator to support the marketing and brand communication requirements of our medical equipment and healthcare consumables business.
The ideal candidate will be responsible for creating professional and visually engaging communication for medical equipment, consumables and healthcare products sourced from reputed national and international brands.
The role requires someone who can understand product information and convert technical and commercial content into clear, attractive and professional designs for hospitals, healthcare institutions, medical professionals, distributors and other customers.
Key Responsibilities1. Product & Marketing Design
- Design product brochures, catalogues, flyers, leaflets, product cards and other marketing collateral for medical equipment and consumables.
- Create visually appealing product communication highlighting features, specifications, applications and key benefits.
- Develop creatives for new product launches, promotional campaigns, special offers and product announcements.
- Create product comparison sheets, infographics and other sales-support materials.
- Adapt manufacturer-provided product content and brand assets to suit the company’s marketing requirements while maintaining brand guidelines.
2. Digital & Social Media Creatives
- Create professional content for LinkedIn, Instagram, Facebook, WhatsApp and other digital platforms.
- Design static posts, carousels, banners, infographics, reels and short-form digital content.
- Develop creatives around product launches, medical awareness days, healthcare events, company achievements and brand campaigns.
- Maintain a consistent and professional visual identity across all digital channels.
3. Product Catalogue & Brochure Development
- Design and regularly update product catalogues covering different categories of medical equipment and consumables.
- Organise product photographs, descriptions, technical specifications and other information into clear and visually structured layouts.
- Coordinate with Sales, Marketing and Product teams to obtain accurate product information.
- Create both print-ready and digital versions of catalogues, brochures and product literature.
4. Product Photography & Image Editing
- Edit and enhance product photographs for catalogues, websites, social media and marketing campaigns.
- Perform image correction, background removal, resizing, retouching and composition wherever required.
- Create professional product layouts using images supplied by manufacturers.
- Assist in basic product photography and coordinate professional product shoots when required.
5. Video Editing & Motion Graphics
- Create and edit product demonstration videos, promotional videos, reels and corporate videos.
- Develop motion graphics, animated product features, text animations and visual effects.
- Convert product information and demonstrations into engaging short-form video content.
- Edit footage from exhibitions, conferences, product demonstrations and company events.
6. Sales & Corporate Presentations
- Design professional PowerPoint presentations for the Sales and Management teams.
- Create product presentations for hospitals, institutions, healthcare professionals and channel partners.
- Convert technical product information into visually understandable presentation formats.
- Develop standardized corporate and product presentation templates.
7. Exhibition & Event Creatives
- Design exhibition stalls, standees, banners, posters, backdrops and other event-related creatives.
- Develop promotional materials for medical exhibitions, conferences, product demonstrations and dealer meets.
- Coordinate with printing and production vendors to ensure designs are produced according to specifications and timelines.
8. Website & Digital Design
- Create website banners, product images, landing-page creatives and other digital assets.
- Support periodic updates of product-related visual content on the company’s website.
- Basic knowledge of UI/UX, Figma or web design will be an added advantage.
9. Brand Management
- Maintain consistency of the company’s visual identity across all communication.
- Follow the brand guidelines of represented manufacturers while creating product-specific communication.
- Ensure logos, product images, trademarks, colours and other brand elements are used appropriately.
- Maintain an organised repository of product images, logos, brochures, videos, templates and other creative assets.
10. Cross-Functional Coordination
Work closely with:
- Sales Team
- Marketing Team
- Product Managers
- Management
- Procurement Team
- Service/Technical Team
- External Vendors
- Printers & Production Agencies
- Brand/Manufacturer Representatives
Ensure that creative requirements are understood correctly and completed within agreed timelines.
Required Technical Skills
Strong working knowledge of:
- Adobe Photoshop
- Adobe Illustrator
- Canva
- Microsoft PowerPoint
- Adobe Premiere Pro
- Adobe After Effects
Knowledge of the following will be an added advantage:
- Figma / FigJam
- UI/UX Design
- Adobe Firefly
- Midjourney or similar AI creative tools
- Basic HTML/CSS
- AI-assisted image and video creation tools
Candidate Profile
The ideal candidate should:
- Have a strong sense of visual design, layout, typography and colour.
- Be capable of creating clean, professional and premium product communication.
- Have excellent attention to detail, particularly when handling product names, model numbers and technical information.
- Be comfortable working with multiple product categories and brands.
- Be able to understand technical information and convert it into easy-to-understand visual content.
- Be capable of managing multiple design requirements simultaneously.
- Be able to work independently while coordinating effectively with Sales, Marketing and Product teams.
- Have a strong understanding of digital and social media content formats.
- Be willing to continuously learn about new products and developments in the healthcare and medical equipment industry.
Qualification & Experience
- Degree/Diploma/Certification in Graphic Design, Visual Communication, Multimedia, Digital Design, UI/UX or related fields.
- 2–5 years of relevant experience preferred.
- Experience in medical equipment, healthcare, pharmaceuticals, medical devices, FMCG, consumer products or product-based organisations will be an added advantage.
- Candidates with strong practical experience and an exceptional portfolio may be considered irrespective of their academic specialization.
Pay: ₹45,000.00 - ₹50,000.00 per month
Work Location: In person
