Company: Kofteci Foodkrafts Private Limited
Location: Corporate Office, Koramangala, Bangalore
Department: Marketing / Brand
Industry: Food & Beverage / Restaurants
Employment Type: Full-Time
We are looking for a creative, energetic, and execution-focused Brand Associate to support the growth and day-to-day brand activities of our F&B brands.
The role will support brand campaigns, outlet marketing, social media, events, collaborations, customer engagement, and on-ground activations. The ideal candidate should understand the restaurant business, have good communication skills, and be comfortable working closely with Operations, Creative, Digital Marketing, and external partners.
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Support the planning and execution of brand campaigns, promotions, and marketing activities.
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Assist in maintaining monthly brand and marketing calendars.
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Coordinate with creative and digital teams for social media content, campaigns, shoots, and promotions.
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Support outlet-level marketing activities to increase footfall, customer engagement, and sales.
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Coordinate with influencers, food bloggers, media partners, and brand collaborators.
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Assist in planning and executing events, launches, seasonal campaigns, and special promotions.
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Visit outlets regularly to ensure proper implementation of brand communication and marketing activities.
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Coordinate with Operations teams to ensure smooth execution of campaigns at outlet level.
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Support new outlet launches and local-area marketing activities.
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Conduct competitor research and identify new F&B marketing trends and opportunities.
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Monitor customer feedback, online reviews, and social media interactions.
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Coordinate with vendors, photographers, printers, agencies, and other marketing partners.
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Ensure all brand communication and promotional materials follow the approved brand guidelines.
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Track campaign execution, footfall, engagement, and other relevant marketing metrics.
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Prepare weekly and monthly activity reports and campaign trackers.
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Assist in managing marketing materials, promotional assets, and outlet branding requirements.
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Support the Brand Manager in day-to-day brand management and special projects.
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Good understanding of F&B, restaurant, and consumer brands.
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Strong communication and coordination skills.
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Creative thinking with strong execution ability.
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Good understanding of social media and digital marketing.
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Strong organizational and time-management skills.
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Ability to coordinate with multiple teams and vendors.
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Good knowledge of Instagram, Facebook, Google, and basic marketing tools.
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Strong attention to detail and ability to manage multiple activities simultaneously.
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Willingness to travel to outlets and work during events or activations when required.
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Passion for food, restaurants, hospitality, and brand building.
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Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, or a related field.
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2–4 years of experience in Brand Marketing, Marketing, F&B, Hospitality, Restaurants, FMCG, or a related industry.
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Prior experience in F&B/Restaurant marketing is preferred.
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Candidates with strong on-ground marketing and campaign execution experience will be preferred.
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Brand campaign execution
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Outlet marketing and footfall support
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Campaign and activation completion
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Social media and customer engagement support
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Influencer and collaboration coordination
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Brand standard implementation
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Timely reporting and campaign tracking
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Support for new outlet launches and promotions
