Job Title: Performance Marketing Manager – Real Estate
Location: Gurugram (Work from Office)
Employment Type: Full-time
Industry: Real Estate
About Axiom Landbase
At Axiom Landbase, we are committed to redefining the real estate experience through trust, innovation, and customer-centric solutions. With a strong presence in the NCR real estate market, we specialize in premium residential and commercial properties, offering strategic investment opportunities backed by market expertise.
Driven by integrity, technology, and performance, we partner with some of India's leading real estate developers to deliver exceptional value to our clients. At Axiom Landbase, we foster a collaborative, growth-oriented work culture where talented professionals are empowered to innovate, excel, and build rewarding careers.
About the Role
We are seeking a results-driven Performance Marketing Manager to lead our digital lead generation initiatives for residential and commercial real estate projects. This role is responsible for planning, executing, and optimizing high-performing digital campaigns across multiple paid channels while ensuring maximum lead quality, conversion, and return on investment.
The ideal candidate will possess strong expertise in performance marketing, campaign optimization, analytics, CRM coordination, and conversion-focused strategies, with proven experience in generating high-quality real estate leads and driving site visits.
Key Responsibilities
- Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and LinkedIn.
- Drive high-quality lead generation for residential and commercial real estate projects.
- Monitor and optimize key performance metrics including Cost per Lead (CPL), Return on Ad Spend (ROAS), Conversion Rate, and Lead Quality.
- Manage audience segmentation, campaign structures, bidding strategies, budget allocation, and remarketing campaigns.
- Optimize landing pages, microsites, lead forms, and digital assets to improve conversion rates.
- Collaborate closely with the sales and CRM teams to track lead quality, site visits, and sales conversions.
- Execute lead nurturing campaigns through WhatsApp, Email, SMS, and other marketing automation channels.
- Analyze campaign performance using Google Analytics, Google Tag Manager, Meta Ads Manager, CRM platforms, and reporting dashboards.
- Conduct competitor analysis, market research, and identify new digital growth opportunities.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Skills
- Strong hands-on expertise in Google Ads and Meta Ads Manager.
- Thorough understanding of digital marketing funnels, attribution models, campaign optimization, and performance metrics.
- Proven experience in real estate lead generation campaigns.
- Knowledge of landing page optimization, remarketing strategies, and CRM workflows.
- Experience with Google Analytics, Google Tag Manager, and conversion tracking.
- Excellent analytical, problem-solving, communication, and stakeholder management skills.
Preferred Experience
- 3–5 years of experience in Performance/Digital Marketing.
- Minimum 2 years of experience in the Real Estate industry is preferred
- Prior experience working with real estate developers, brokerage firms, or Job Title: Performance Marketing Manager – Real Estate
Location: Gurugram (Work from Office)
Employment Type: Full-time
Industry: Real Estate
About Axiom Landbase
At Axiom Landbase, we are committed to redefining the real estate experience through trust, innovation, and customer-centric solutions. With a strong presence in the NCR real estate market, we specialize in premium residential and commercial properties, offering strategic investment opportunities backed by market expertise.
Driven by integrity, technology, and performance, we partner with some of India's leading real estate developers to deliver exceptional value to our clients. At Axiom Landbase, we foster a collaborative, growth-oriented work culture where talented professionals are empowered to innovate, excel, and build rewarding careers.
About the Role
We are seeking a results-driven Performance Marketing Manager to lead our digital lead generation initiatives for residential and commercial real estate projects. This role is responsible for planning, executing, and optimizing high-performing digital campaigns across multiple paid channels while ensuring maximum lead quality, conversion, and return on investment.
The ideal candidate will possess strong expertise in performance marketing, campaign optimization, analytics, CRM coordination, and conversion-focused strategies, with proven experience in generating high-quality real estate leads and driving site visits.
Key Responsibilities
- Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and LinkedIn.
- Drive high-quality lead generation for residential and commercial real estate projects.
- Monitor and optimize key performance metrics including Cost per Lead (CPL), Return on Ad Spend (ROAS), Conversion Rate, and Lead Quality.
- Manage audience segmentation, campaign structures, bidding strategies, budget allocation, and remarketing campaigns.
- Optimize landing pages, microsites, lead forms, and digital assets to improve conversion rates.
- Collaborate closely with the sales and CRM teams to track lead quality, site visits, and sales conversions.
- Execute lead nurturing campaigns through WhatsApp, Email, SMS, and other marketing automation channels.
- Analyze campaign performance using Google Analytics, Google Tag Manager, Meta Ads Manager, CRM platforms, and reporting dashboards.
- Conduct competitor analysis, market research, and identify new digital growth opportunities.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Skills
- Strong hands-on expertise in Google Ads and Meta Ads Manager.
- Thorough understanding of digital marketing funnels, attribution models, campaign optimization, and performance metrics.
- Proven experience in real estate lead generation campaigns.
- Knowledge of landing page optimization, remarketing strategies, and CRM workflows.
- Experience with Google Analytics, Google Tag Manager, and conversion tracking.
- Excellent analytical, problem-solving, communication, and stakeholder management skills.
Preferred Experience
- 4–8 years of experience in Performance/Digital Marketing.
- Minimum 2 years of experience in the Real Estate industry.
- Prior experience working with real estate developers, brokerage firms, or PropTech organizations.
- Good understanding of the Gurugram/NCR real estate market will be an added advantage.
Educational Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads, Meta Blueprint, Google Analytics, or similar certifications will be an added advantage.
Key Performance Indicators (KPIs)
- Cost per Lead (CPL)
- Qualified Lead Volume
- Lead-to-Site Visit Conversion Rate
- Return on Investment (ROI)
- Landing Page Conversion Rate
- Campaign ROAS
- Sales Qualified Leads (SQLs)
- Customer Acquisition Cost (CAC)
Why Join Axiom Landbase?
- Opportunity to work with one of the rapidly growing real estate organizations in NCR.
- Performance-driven and collaborative work culture.
- Exposure to premium real estate projects and leading developers.
- High ownership role with opportunities to drive measurable business impact.
- Career growth, continuous learning, and professional development opportunities.
Skills: Performance Marketing, Google Ads, Meta Ads, Real Estate Marketing, Lead Generation, Digital Marketing, Campaign Optimization, Google Analytics, CRM Management, Conversion Rate Optimization (CRO), Landing Page Optimization, Marketing Automation, Campaign Analytics, ROI Optimization, Lead Nurturing. organizations.
- Good understanding of the Gurugram/NCR real estate market will be an added advantage.
Educational Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads, Meta Blueprint, Google Analytics, or similar certifications will be an added advantage.
Key Performance Indicators (KPIs)
- Cost per Lead (CPL)
- Qualified Lead Volume
- Lead-to-Site Visit Conversion Rate
- Return on Investment (ROI)
- Landing Page Conversion Rate
- Campaign ROAS
- Sales Qualified Leads (SQLs)
- Customer Acquisition Cost (CAC)
Why Join Axiom Landbase?
- Opportunity to work with one of the rapidly growing real estate organizations in NCR.
- Performance-driven and collaborative work culture.
- Exposure to premium real estate projects and leading developers.
- High ownership role with opportunities to drive measurable business impact.
- Career growth, continuous learning, and professional development opportunities.
Skills: Performance Marketing, Google Ads, Meta Ads, Real Estate Marketing, Lead Generation, Digital Marketing, Campaign Optimization, Google Analytics, CRM Management, Conversion Rate Optimization (CRO), Landing Page Optimization, Marketing Automation, Campaign Analytics, ROI Optimization, Lead Nurturing.
Pay: ₹17,801.92 - ₹75,000.00 per month
Benefits:
Ability to commute/relocate:
- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Willing to Work for 6 days organisation ?
Location:
- Gurugram, Haryana (Preferred)
Work Location: In person
