OptraHEALTH® is a leading health-tech company revolutionizing healthcare and life sciences with its AI-powered platform, HealthFAX™. Headquartered in San Jose, California, we deliver data-driven insights and outcomes to providers, patients, clinical labs, RCM units and Pharma.
We are seeking a dynamic Digital Marketing Specialist (3-4 years experience) with a strong focus on proven experience in healthcare industry. The ideal candidate will excel at creating impactful social media campaigns, and driving brand visibility and engagement across digital platforms. Exceptional English communication skills and creativity are essential for this role. Your role will focus on:
- Develop and implement digital marketing strategies with a strong focus on AI and healthcare innovations.
- Drive brand promotions through engaging campaigns on social media platforms like LinkedIn, Instagram, Facebook, and Twitter.
- Craft compelling visual and written content tailored to specific social media audiences in the healthcare domain.
- Analyze social media metrics and trends to refine strategies and maximize engagement.
- Collaborate with internal teams to align marketing efforts with organizational goals and product launches.
- Stay current with advancements in AI, social media trends, and healthcare marketing practices.
- AI Expertise: Familiarity with AI tools for digital marketing, such as content generation, ad targeting, and analytics.
- Social Media Marketing: Proven ability to create and manage campaigns across major social platforms with a focus on audience growth and engagement.
- Content Creation: Exceptional English writing and editing skills to produce captivating, healthcare-focused content.
- Analytics & Insights: Proficiency in social media analytics tools to measure success and guide data-driven decisions.
- Healthcare Knowledge: Understanding of healthcare industry trends, regulations, and audience preferences.
- Creative Thinking: Ability to develop innovative marketing strategies and campaigns..
- Bachelor's degree in marketing, Communications, or a related field.
- Experience in healthcare marketing or a related industry.
- Familiarity with tools like Hootsuite, Canva, Google Analytics, and AI-based content tools.
- Certifications in digital marketing or social media strategy.
- Competitive salary with performance-based incentives.
- Opportunity to be part of a fast-growing, innovative startup.
- Collaborative and dynamic team culture focused on excellence and innovation.
Send your resume to [email protected].
