Key Responsibilities:
- Develop and implement strategic marketing plans to achieve company sales targets.
- Identify and generate new business opportunities in automotive, engineering, heavy equipment, oil & gas, railway, agriculture, defense, and industrial sectors.
- Build and maintain long-term relationships with OEMs, Tier-1 suppliers, and industrial customers.
- Handle customer inquiries, RFQs, quotations, pricing negotiations, and order finalization.
- Coordinate with Design, Production, Planning, Quality, and Dispatch teams to ensure timely delivery.
- Conduct market research to identify industry trends, competitors, and customer requirements.
- Visit customers regularly for business development, technical discussions, and relationship management.
- Participate in industrial exhibitions, trade fairs, and customer meetings.
- Prepare monthly sales reports, forecasts, and business development plans.
- Ensure high customer satisfaction through prompt response and effective issue resolution.
- Develop strategies for customer retention and expansion of existing accounts.
- Support export marketing activities and coordinate with overseas clients when required.
- Monitor sales performance and achieve monthly, quarterly, and annual business targets.
Required Skills:
- Strong knowledge of Casting and Forging manufacturing processes.
- Understanding of engineering drawings, specifications, and manufacturing terminology.
- Excellent communication, negotiation, and presentation skills.
- Strong customer relationship management (CRM) skills.
- Ability to prepare quotations, cost discussions, and commercial negotiations.
- Proficiency in MS Office, ERP, and CRM software.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple customer accounts and priorities.
- Willingness to travel extensively for customer visits and business development.
Preferred Industry Experience:
- Investment Casting
- Sand Casting
- Die Casting
- Closed Die Forging
- Open Die Forging
- Precision Engineering Components
- Auto Components Manufacturing
Key Performance Indicators (KPIs):
- Achievement of sales and revenue targets.
- New customer acquisition.
- Customer retention rate.
- RFQ conversion ratio.
- Order booking and revenue growth.
- Customer satisfaction and repeat business.
- Market expansion and new business development
- 5 Years experience (Preferably in Casting, Forging, Engineering Components, or Manufacturing Industry)
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- What was the name of the last forging or casting company you worked for?
- 2. Which manufacturing process has the least material wastage for producing complex metal components?
A. Sand Casting
B. Investment Casting
C. Open Die Forging
D. Welding
- 3. Which customer segment is most suitable for precision investment cast components?
A. Textile Industry
B. Automotive OEMs, Aerospace & Defense
C. Furniture Industry
D. Printing Industry
- 4. A customer sends an RFQ with engineering drawings. What should be your first action?
A. Immediately send a quotation.
B. Forward it to competitors.
C. Review technical feasibility with Design & Production teams.
D. Reject the inquiry.
- 5. Which forging process is generally used for manufacturing high-volume automotive components like connecting rods?
A. Open Die Forging
B. Closed Die (Impression Die) Forging
C. Sand Casting
D. Gravity Casting
- 6. When discussing a quotation with an OEM customer, which parameter is most critical?
A. Office location
B. Delivery schedule, quality requirements, and commercial terms
C. Employee strength
D. Company website
- 7. Which KPI best measures the effectiveness of a Senior Marketing Manager in a casting company?
A. Number of office meetings attended
B. RFQ Conversion Ratio and Revenue Growth
C. Number of emails sent
D. Attendance Percentage
- 8. A customer reports recurring dimensional issues in supplied castings. What should you do first?
A. Ignore the complaint.
B. Coordinate with Quality & Production teams for Root Cause Analysis (RCA) and corrective action.
C. Offer a discount without investigation.
D. Stop responding to the customer.
- 9. Which industries are the primary target customers for investment casting and forging manufacturers?
A. Food Delivery Companies
B. Automotive, Oil & Gas, Railway, Defense, Agriculture & Heavy Equipment
C. Fashion Industry
D. Retail Stores
- 10. Which sales approach is most effective for acquiring new OEM customers in the engineering industry?
A. Cold calling only
B. Technical discussions, plant visits, relationship building, and solution-based selling
C. Social media advertising only
D. Waiting for customer inquiries
- 11. Which manufacturing process generally provides better mechanical strength?
A. Sand Casting
B. Forging
C. Plastic Molding
D. Welding
Work Location: In person
