Job Title: Head of Marketing
Location: Indore
Key Responsibilities:
A. Marketing Strategy & GTM
- Own the annual marketing plan aligned to revenue targets — channel mix, budget allocation, and quarterly OKRs
- Define and execute Neevcloud's go-to-market across ICP segments: AI/ML startups, BFSI, Healthcare, Government
- Position Neevcloud's India sovereignty and GPU cost advantage against AWS, Azure, and international GPU cloud providers
- Drive launch campaigns for new products (AI inferencing platform, PaaS, edge computing)
- Build and maintain competitive intelligence — monitor Vultr, DigitalOcean, E2E Networks, OVHcloud
B. PPC & Performance Marketing
- Own Google Ads (Search, Display, YouTube), LinkedIn Ads, and programmatic campaigns end to-end
- Manage media budget with ROI accountability — target CPL, CAC, and ROAS benchmarks
- Run A/B tests on ad copy, landing pages, and CTAs to continuously improve conversion rates
- Build retargeting workflows to re-engage trial signups, website visitors, and churned leads
- Leverage Google Performance Max, Smart Bidding, and AI-assisted targeting for GPU/cloud search keywords
- Manage PPC for high-intent keywords: 'GPU cloud India', 'AI cloud provider', 'GPU rental India', 'NVIDIA GPU server', 'AWS alternative India'
C. Content & SEO Marketing
- Commission and oversee technical content (blogs, tutorials, case studies, whitepapers) targeting developer and enterprise audiences
- Build an SEO strategy to rank for high-intent cloud/AI keywords in India, reducing dependency on paid traffic over time
- Develop customer case studies and ROI proof points for BFSI and enterprise verticals
- Manage Neevcloud's LinkedIn, Twitter/X, and developer community presence
D. Demand Generation & Pipeline
Build and manage multi-touch demand gen campaigns: webinars, events, email nurture sequences, and ABM for enterprise accounts
Collaborate with sales to define MQL-to-SQL handoff criteria and optimize lead quality
Partner with product for developer-led acquisition (free trials, usage credits, developer sandbox programs)
Track and report full-funnel metrics: impressions → clicks → signups → paid conversions → CAC → LTV
E. Brand & Communications
Build Neevcloud's brand narrative — India's AI SuperCloud — through press, analyst relations, and thought leadership
Represent Neevcloud at industry conferences (NVIDIA GTC, Cloud Expo India, AI/ML summits)
Manage PR and communications agency relationships
Key Requirements:
- 8–14 years in B2B marketing
- SaaS / Cloud / IaaS / B2B Tech (MUST have); AI/ML or Developer tools (strong plus) Leadership
- 4+ years owning Google Ads, LinkedIn Ads; managed ₹50L+ annual ad budgets with measurable ROI
- Led a team of 3–8 marketers; managed agencies and contractors; presented to C-suite
- Has worked in a startup or scale-up where they built from scratch (not just inherited a team)
- MBA (Marketing/Strategy) or B.Tech + strong marketing track record. IIT/IIM preferred but not mandatory.
Must-Have Skills
- Google Ads certified — Search, Display, YouTube; hands-on with Smart Bidding, Performance Max
- LinkedIn Campaign Manager — B2B targeting by job title, company size, industry
- Marketing analytics — GA4, Looker Studio, or equivalent; able to build ROI dashboards
- CRM and marketing automation — HubSpot, Salesforce, Zoho CRM, or similar
- ABM experience — targeted campaigns for enterprise accounts (CTO, VP Engineering, CDO personas)
- Content strategy — can brief and review technical content for developer audiences without being a developer
- Budget ownership — managed ₹50L–₹2Cr annual marketing budget
Nice-to-Have
- Experience marketing GPU cloud, AI infra, or developer tools
- Prior exposure to BFSI or Government vertical marketing in India
- Community-led growth experience (Discord, Slack, GitHub)
- Product marketing background — can write messaging, positioning docs, and battlecards
Job Types: Full-time, Permanent
Pay: ₹392,334.32 - ₹1,485,442.82 per year
Benefits:
Ability to commute/relocate:
- Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- What is your Current CTC?
Experience:
- Google Ads: 1 year (Preferred)
Work Location: Hybrid remote in Indore, Madhya Pradesh (Indore)
