We are looking for a dynamic Influencer Marketing Executive to lead our influencer collaborations and brand advocacy programs. This role will be responsible for identifying, building, and managing relationships with influencers across multiple platforms, ensuring impactful campaigns that drive brand awareness, engagement, and conversions.
Key Responsibilities
- Develop and execute influencer marketing strategies aligned with brand objectives.
- Identify and onboard relevant influencers across Instagram, YouTube, LinkedIn, X (Twitter), and emerging platforms.
- Manage end-to-end influencer campaigns: briefing, negotiations, contracts, content approvals, and reporting.
- Collaborate with the content, social media, and creative teams to ensure consistent messaging.
- Monitor influencer-generated content for brand alignment and compliance with guidelines.
- Track campaign performance using analytics tools and prepare detailed reports on ROI and KPIs.
- Stay updated on influencer marketing trends, competitor activities, and emerging opportunities.
- Foster long-term relationships with influencers and agencies to build a strong brand community.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-3 years of experience in influencer marketing, social media, or digital marketing.
- Strong network of influencers across relevant niches is a plus.
- Excellent communication, negotiation, and relationship management skills.
- Proficiency in influencer marketing tools/platforms (e.g., Upfluence, Grin, Aspire, or similar).
- Data-driven mindset with the ability to analyze metrics and optimize campaigns.
- Creative thinker with an eye for trends and engaging content.
Why Join Us?
- Opportunity to shape the influencer marketing strategy.
- Collaborative, creative, and fast-paced work environment.
- Exposure to cross-functional marketing initiatives.
Pay: ₹400,000.00 - ₹600,000.00 per year
Work Location: Hybrid remote in Kurla, Mumbai, Maharashtra
