Job Summary
The Marketing Executive will be responsible for promoting the organization's courses, services, and brand, generating new leads, managing marketing campaigns, and supporting the sales/admission team in achieving business targets.
Key Responsibilities
- Plan and execute online and offline marketing campaigns.
- Generate leads through digital marketing, social media, events, seminars, and other channels.
- Promote courses, programs, products, and services to prospective customers/students.
- Visit schools, colleges, institutions, corporate offices, and other potential client locations when required.
- Build and maintain relationships with clients, students, parents, and business partners.
- Conduct promotional activities, education fairs, seminars, workshops, and events.
- Coordinate with the admission/sales team for lead follow-up and conversion.
- Manage social media promotional activities and assist in creating marketing content.
- Identify new business opportunities and potential customer segments.
- Monitor competitor activities and market trends.
- Maintain daily records of leads, meetings, campaigns, and conversions.
- Prepare weekly/monthly marketing performance reports.
- Achieve assigned lead generation, sales, and marketing targets.
Required Skills
- Excellent communication and interpersonal skills.
- Good presentation and convincing abilities.
- Strong networking and relationship-building skills.
- Knowledge of digital marketing and social media platforms.
- Good negotiation and sales skills.
- Ability to generate and convert leads.
- Good knowledge of MS Office / Google Workspace.
- Ability to work independently as well as with a team.
- Willingness to travel for marketing activities when required.
- Target-oriented and self-motivated.
Qualification
- Graduate in any discipline.
- Candidates with Marketing, Sales, Business Administration, or Management background will be preferred.
Key Performance Indicators (KPIs)
- Number of leads generated.
- Lead-to-customer/admission conversion.
- Monthly sales/marketing target achievement.
- Number of institutional/client visits.
- New partnerships and business opportunities.
- Campaign performance.
- Customer engagement and retention.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
