Job Title: Creative Lead – Graphic Design & Branding
OB PURPOSE
The Creative Lead – Graphic Design & Branding drives the creative and visual development of brand communication across print, digital, and environmental platforms.
This role blends strategic design thinking with hands-on creative direction to ensure that all visual outputs consistently reflect the brand’s identity, values, and positioning.
The incumbent will be responsible for leading design projects from concept to production, guiding and mentoring the design team, managing multiple projects and timelines, and maintaining the highest standards of visual storytelling, craftsmanship, and brand coherence.
Key Responsibilities
1. Creative & Brand Direction
Lead the development and execution of brand identity systems, visual languages, and design strategies.
Translate brand positioning and marketing objectives into compelling visual concepts.
Design and oversee creative output including campaigns, packaging, social media creatives, presentations, and marketing collaterals.
Ensure brand consistency across all communication channels.
Collaborate closely with marketing, strategy, and content teams to build cohesive brand narratives.
2. Project & Process Management
Plan, prioritize, and manage multiple design projects with defined timelines and deliverables.
Coordinate with internal stakeholders and external vendors (printers, photographers, agencies, etc.).
Maintain quality control from concept development through final production.
Develop and streamline workflows to ensure efficient creative execution.
3. Design Systems & Brand Governance
Develop, document, and maintain comprehensive brand guidelines.
Ensure alignment of all internal and external design assets with established brand standards.
Oversee updates and evolution of the visual identity as the brand grows and scales.
4. Research & Innovation
Stay updated on design, branding, cultural, and industry trends.
Integrate new technologies, tools, and creative techniques to enhance output quality.
Benchmark competitors and global best practices to continuously elevate brand presentation.
Competencies & Skills
Strong conceptual and strategic thinking in brand design.
Deep expertise in visual identity systems, typography, color theory, layout, and composition.
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
Strong understanding of production processes (print, digital, packaging, OOH).
Excellent communication and presentation skills.
Ability to balance creative excellence with business objectives and brand goals.
Highly organized, detail-oriented, and deadline-driven.
Adaptable to changing priorities, trends, and feedback.
Qualifications
Bachelor’s or Master’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
Relevant experience in brand design, creative direction, or similar leadership role preferred.
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
