- The Performance Marketing Specialist will be responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase our client's sales and brand awareness
- This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures
1.) Campaign Management:
- Develop, execute, and manage PPC campaigns across Google Ads, Meta Ads, and other advertising platforms.
- Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
2.) Strategy Development:
- Develop comprehensive paid media strategies to increase brand visibility, drive quality traffic, and acquire leads.
- Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
3.) Analysis and Reporting:
- Analyze campaign results and adjust strategies to deliver maximum return on investment.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
4.) Budget Management:
- Manage the allocated budget to maximize the ROI of each campaign.
- Monitor budget distribution and adjust bids to gain better ROI.
5.) Collaboration:
- Work closely with other departments, such as content, design, and product teams, to develop ad creatives and landing pages.
- Collaborate witha the SEO team to ensure alignment between organic and paid search efforts.
- Educational Qualification: Bachelor s degree in Marketing, Business, or a related field.
- Experience: Minimum of 2 years of experience in performance marketing, specifically with Google Ads (PPC), Shopping Ads and Meta Ads.
- Proven experience in managing large scale, complex, and multi-vertical campaigns.
Skills:
- Strong analytical skills and data-driven thinking.
- Proficient in Google Analytics, Google Ads, and Facebook Ad Manager.
- Exceptional skills in market research, SEO, and SEM.
- Excellent communication and presentation skills.
- Proficiency in MS Excel and PowerPoint.
- Ability to work in a fast-paced, deadline-driven environment.
- Google Ads Certification.
- Facebook Blueprint Certification.
- Experience in using bid management tools.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
