Location: Chennai (Work From Office)
Experience: 3–5 Years
Industry: B2B SaaS / Product Development
Employment Type: Full-time
We are a fast-growing product/engineering company with a focus on delivering impactful business intelligence and analytics solutions. As we scale, we are looking for a talented Senior/Lead Marketing Analyst to join our collaborative marketing team and drive integrated marketing efforts across channels.
This role is ideal for a marketing professional with 3–5 years of experience in B2B environments, particularly within SaaS. You will play a hybrid role—combining strategic input with hands-on execution—to manage content marketing, email campaigns, website updates, and more.
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Plan and execute email marketing campaigns using Salesforce (or equivalent CRM platforms).
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Manage website content and updates using CMS tools like WordPress.
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Create and publish a wide range of content including blog posts, eBooks, and video content.
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Lead or support organic social media campaigns, particularly for LinkedIn and other B2B platforms.
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Implement SEO best practices to enhance web visibility and organic reach.
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Support YouTube content management and video marketing efforts.
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Collaborate with cross-functional teams to align messaging and branding across marketing assets.
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(Bonus) Plan and execute paid advertising campaigns via LinkedIn Campaign Manager or other platforms.
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Leverage generative AI tools to enhance content creation and campaign efficiency.
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3–5 years of B2B marketing experience (SaaS preferred).
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Strong working knowledge of Salesforce (or similar CRM) for campaign execution.
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Hands-on experience with WordPress or similar CMS platforms.
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Proven ability to create marketing content: blogs, eBooks, video scripts, and more.
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Understanding of SEO fundamentals and content optimization strategies.
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Experience managing or contributing to organic social media campaigns on LinkedIn.
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Exposure to video content platforms like YouTube, including basic optimization.
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Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Canva Magic Write).
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(Nice to have) Experience running LinkedIn paid campaigns or Google Ads.
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Be part of a fast-paced, product-driven team where your work makes a direct impact.
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Work on a wide range of marketing channels and initiatives.
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Gain exposure to modern martech tools and content marketing strategies.
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Enjoy a culture of collaboration, creativity, and continuous learning.
