Role Objective
To improve organic traffic, rank priority keywords, optimize product pages, and drive organic movement of products across website and marketplaces.
Key Responsibilities
1. Technical SEO
* Conduct complete technical audits (site speed, indexing, crawl issues, schema, Core Web Vitals).
* Optimize Shopify backend (collections, product pages, meta tags, alt text, internal linking).
* Fix indexing issues, redirects, canonical tags, and broken links.
* Monitor and improve site health using Search Console and GA4.
* Build structured internal linking strategy.
2. Content & Blog Strategy
* Create SEO-driven content calendar aligned to brand strategy.
* Write high-quality, search-optimized blogs (women’s health, menstrual care, hygiene, etc.).
* Develop pillar pages and topic clusters.
* Optimize blogs for featured snippets and conversion.
3. Product Ranking & Organic Growth
* Optimize product titles, descriptions, FAQs, and schema markup.
* Perform buyer-intent keyword research.
* Improve ranking for priority SKUs.
* Track competitor keyword movements.
* Ensure product pages are optimized for conversion + ranking.
4. Marketplace SEO (if applicable)
* Optimize listings on Amazon, Flipkart, Blinkit, etc.
* Improve keyword indexing and discoverability.
* Track ranking performance regularly.
5. Reporting & KPIs
* Weekly keyword ranking reports.
* Monthly organic growth performance report.
* Target: 30–50% organic growth within 6 months.
* Top 10 ranking for priority keywords.
* Clear visibility of product ranking improvements.
Skills Required
* Strong Technical SEO knowledge (Shopify experience mandatory).
* Proven experience ranking D2C brands.
* Excellent SEO blog writing capability.
* Strong keyword research skills (Ahrefs / SEMrush / similar tools).
* Understanding of schema markup and structured data.
* Data-driven and performance-focused mindset.
Pay: ₹350,000.00 - ₹480,000.00 per year
Work Location: In person
