Performance Marketing Executive (Meta Ads)
Company: AI Tech Digi Pvt. Ltd.
Location: Naraina Vihar, New Delhi
Job Type: Full-time (Work from Office)
Salary: ₹20,000 – ₹25,000 per month
Experience: Minimum 2 years
Job overview
AI Tech Digi Pvt. Ltd. is seeking a Performance Marketing Executive with strong expertise in Meta Ads (Facebook & Instagram Ads) to drive lead generation, customer acquisition, and campaign performance. The ideal candidate should have hands-on experience in creating, managing, and optimizing Meta advertising campaigns, along with a working knowledge of Google Ads.
Key responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage lead generation and conversion-focused campaigns across Meta platforms.
- Monitor campaign performance and optimize key metrics such as CPL, CPA, CPC, CTR, CPM, and ROAS.
- Create and manage custom audiences, lookalike audiences, and retargeting campaigns.
- Conduct A/B testing of creatives, ad copies, audiences, and campaign structures.
- Manage and optimize Google Ads (Search & Display) campaigns as a secondary responsibility.
- Implement and monitor Meta Pixel and conversion tracking.
- Analyze campaign performance and prepare performance reports.
- Collaborate with the creative and content teams to improve campaign effectiveness.
Required qualifications
- Minimum 2 years of experience in Performance Marketing.
- Strong hands-on experience with Meta Ads Manager.
- Working knowledge of Google Ads.
- Experience in lead generation and conversion campaigns.
- Strong analytical and campaign optimization skills.
- Ability to manage multiple campaigns and advertising budgets effectively.
- Excellent communication and reporting skills.
Preferred qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience in a digital marketing agency.
- Knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
Why join AI Tech Digi Pvt. Ltd.?
- Competitive salary package.
- Opportunity to work on high-performance digital campaigns.
- Career growth and skill development opportunities.
- Collaborative and professional work environment.
Job details
- Work location: Naraina Vihar, New Delhi
- Work mode: Full-time, Work from Office
- Salary: ₹20,000 – ₹30,000 per month
- Experience required: Minimum 2 years
Interested candidates can apply with their updated resume and relevant campaign experience.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
Work Location: In person
