Location: Kolkata, Hazra Road(Ballygunge)
Experience
- 3–4 years of experience in Digital Marketing or Performance Marketing.
- Experience in Fashion, Apparel, Lifestyle, Beauty, Luxury, or D2C brands is preferred.
Position : Digital Marketing Manager
EligibilityQualification
- Graduate in Marketing, Business, Commerce, or a related field.
- Certification in Google Ads, Meta Blueprint, or Digital Marketing will be an added advantage.
Industry: Fashion / Apparel / Lifestyle / D2C / E-commerce
Job Summary
We are looking for a performance-driven Digital Marketing Executive to manage and optimize digital marketing campaigns across Meta (Facebook & Instagram) Ads and Google Ads. The ideal candidate should have experience in the fashion, lifestyle, apparel, or premium consumer brand industry and possess a strong understanding of performance marketing, customer acquisition, and campaign optimization.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads campaigns, including Search, Display, Shopping, Performance Max, and YouTube Ads.
- Monitor campaign performance and optimize for ROAS, CPA, CTR, CPC, and conversions.
- Manage digital marketing budgets and maximize return on ad spend.
Campaign Management
- Create audience segments, retargeting campaigns, and lookalike audiences.
- Conduct A/B testing for creatives, ad copies, and landing pages.
- Coordinate with the creative team for ad creatives, banners, reels, and videos.
- Plan and execute promotional campaigns for product launches, seasonal sales, and brand campaigns.
Analytics & Reporting
- Track campaign performance using Google Analytics (GA4), Meta Ads Manager, and Google Ads.
- Prepare weekly and monthly performance reports.
- Analyze customer behaviour, website traffic, and conversion funnels.
- Provide actionable insights to improve campaign performance.
E-commerce Marketing
- Drive traffic and sales for the brand's website.
- Improve customer acquisition and retention strategies.
- Support email marketing and remarketing campaigns.
- Work closely with the e-commerce and content teams to improve online sales.
Required Skills
- Meta Ads (Facebook & Instagram Ads)
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager (preferred)
- Performance Marketing
- ROAS & CPA Optimization
- SEO & SEM (Basic Knowledge)
- Remarketing & Retargeting
- E-commerce Marketing
- MS Excel & Reporting
- Strong analytical and communication skills
Preferred Industry
- Fashion
- Apparel
- Lifestyle
- Women's Wear
- Loungewear
- Swimwear
- Resort Wear
- Luxury Brands
- D2C Brands
- E-commerce
Pay: ₹40,000.00 - ₹50,000.00 per month
Ability to commute/relocate:
- Ballygunge, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Notice Period and current salary ?
Education:
Experience:
- Digital Marketing Manager: 5 years (Preferred)
- Meta Ads: 5 years (Preferred)
- Google Ads: 5 years (Preferred)
- Fashion, Apparel, Lifestyle, Beauty, Luxury, or D2C brands: 5 years (Preferred)
- E-Commerce: 5 years (Preferred)
- Communication skills: 5 years (Preferred)
Language:
Location:
- Ballygunge, Kolkata, West Bengal (Preferred)
Work Location: In person
