The Graphic Designer & Digital Marketing Executive is responsible for creating high-quality visual designs and executing digital marketing strategies to strengthen the hospital's brand presence, promote healthcare services, increase patient engagement, and support marketing campaigns across online and offline platforms.
Roles & ResponsibilitiesGraphic Design Responsibilities
- Design social media posts, banners, posters, brochures, flyers, standees, and hospital branding materials.
- Create creative designs for health awareness campaigns, medical camps, and hospital events.
- Design marketing materials for print and digital media.
- Develop creative concepts aligned with the hospital's brand guidelines.
- Edit photos and create basic promotional videos and reels.
- Prepare artwork for printing with correct specifications.
- Design internal communication materials, notices, certificates, and presentations.
- Maintain an organized library of design files and templates.
- Coordinate with vendors for printing and branding materials.
- Ensure consistency in all visual communications.
Digital Marketing Responsibilities
- Manage the hospital's social media platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
- Plan, create, and schedule engaging content calendars.
- Execute digital marketing campaigns to increase patient awareness.
- Manage Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Monitor campaign performance and optimize for better results.
- Improve website visibility through SEO (Search Engine Optimization).
- Update website content, banners, blogs, and service pages.
- Coordinate with doctors and departments to create healthcare awareness content.
- Monitor online reviews and maintain the hospital's online reputation.
- Analyze digital marketing metrics and prepare monthly performance reports.
- Support online registration campaigns, health packages, and promotional activities.
Content Creation
- Write engaging captions and marketing copy.
- Create healthcare awareness articles and blog content.
- Develop patient education materials.
- Assist in video scripting and promotional content.
- Ensure all content complies with hospital branding and ethical standards.
Branding & Marketing Support
- Maintain consistent hospital branding across all platforms.
- Support recruitment campaigns with creative advertisements.
- Design event branding materials for conferences, CMEs, and health camps.
- Assist the HR department with employer branding materials.
- Coordinate with internal departments for promotional requirements.
Work Location: In person
