Key Responsibilities
· Social Search Optimization (Social SEO): Optimize social media profiles, captions, hashtags, and video scripts (Reels) with high-volume, relevant keywords to improve discoverability.
· Content Strategy: Develop and execute SEO-driven content calendars for platforms like LinkedIn, Instagram, Facebook, and YouTube to build brand awareness.
· Keyword Research: Conduct keyword research specifically for social media search behaviours to understand what users are searching for on different platforms.
· Content Creation & Optimization: Collaborate with designers and content teams to create engaging content that is optimized for both search algorithms and user intent.
· Analytics & Reporting: Track key metrics (reach, engagement, clicks, follower growth) using tools like Sprout Social, Hootsuite, and platform-native analytics to measure SEO ROI.
· Trend Monitoring: Stay updated on algorithm changes, trending audio, and emerging social features to ensure our content remains competitive.
· Community Management: Engage with followers, monitor comments, and manage online reputation to enhance brand visibility and authority.
· Cross-Channel Integration: Ensure social media efforts complement overall website SEO strategies
Preferred Skills
· Experience with paid social media advertising (Facebook Ads Manager, YouTube Ads).
· Basic understanding of HTML/CSS (not mandate).
· Experience in a B2B or B2C environment.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
Application Question(s):
- Current CTC
- Expected CTC
- Notice Period
Experience:
- SEO Specialist: 2 years (Required)
Work Location: In person
