WHY THIS ROLE EXISTS
Our biggest growth lever in Bengaluru is on the ground — at auto stands, driver hubs, fuel stations, and commercial zones — where our users live and work.
We’re looking for someone who can build a ground growth machine from scratch.Not just manage promoters.Not just run activations.But design strategy, test zones, optimize cost, and scale what works.
This is not a desk job. This is growth warfare in the field.
If you enjoy building systems in chaos — this role is for you.
WHAT YOU'LL DO
- Design and execute BTL campaigns across Bengaluru
- Recruit, train, and manage a promoter network — track their daily productivity
- Own the ground install funnel: promoter pitch → install → activation.
- Build referral-led ground funnels.
- Run weekly field feedback loops — bring behavioral insights from drivers and users.
- Optimize ground CAC.
YOU'LL BE JUDGED ON
- Ground Install Volume
- Ground CAC
- Promoter Productivity
- Conversion per Activation
WHAT WE'RE LOOKING FOR
- 2-5 years in BTL marketing, field operations, or ground-level activation
- You've managed field teams before — promoters, merchandisers, or sales reps
- High ownership personality. You don't wait for instructions. You figure it out.
- Comfortable being in the field every day — heat, noise, and long hours included
- Kannada proficiency is a strong advantage
- Experience in mobility, FMCG, or consumer app BTL is a strong plus
Pay: ₹500,000.00 - ₹750,000.00 per year
Benefits:
- Food provided
- Health insurance
- Provident Fund
Work Location: In person
