Social Media Strategist & Social Media Manager (Instagram, Facebook & TikTok)About Two By Two Studio
Two By Two Studio is a full-service marketing and creative agency working with brands across the UK, UAE, Europe, USA, and India. We help businesses grow through strategy-led content, social media, design, websites, performance marketing, and brand building.
We're looking for a Social Media Strategist & Social Media Manager who understands how to turn social media into a growth channel—not just a posting schedule.
Role Overview
As a Social Media Strategist & Social Media Manager, you will be responsible for planning, managing, and executing social media strategies across Instagram, Facebook, and TikTok for multiple client accounts.
You should be equally comfortable developing content ideas, analysing performance, spotting trends, and coordinating with designers, video editors, and clients.
Key ResponsibilitiesSocial Media Strategy
- Develop monthly social media strategies aligned with client goals.
- Create content pillars, campaign concepts, and content calendars.
- Conduct competitor research and industry trend analysis.
- Identify opportunities for audience growth and engagement.
Content Planning & Management
- Plan and manage content across Instagram, Facebook, and TikTok.
- Write content briefs for designers and video editors.
- Create engaging captions, hooks, and content directions.
- Ensure content aligns with each brand's voice and objectives.
Community Management
- Monitor comments, messages, and audience interactions.
- Maintain strong client brand presence across social platforms.
- Identify opportunities for engagement and community building.
Reporting & Analysis
- Track content performance and platform analytics.
- Prepare monthly performance reports and insights.
- Recommend improvements based on data and audience behaviour.
- Stay updated on platform updates, algorithm changes, and emerging trends.
Client Coordination
- Attend internal strategy meetings.
- Communicate with clients regarding content plans and approvals.
- Ensure timelines and deliverables are met consistently.
Requirements
- 1–2 years of experience in Social Media Management or Social Media Strategy.
- Strong understanding of Instagram, Facebook, and TikTok.
- Excellent written English and communication skills.
- Ability to identify trends and convert them into content ideas.
- Understanding of content marketing and audience psychology.
- Strong organisational and project management skills.
- Experience using scheduling and social media management tools.
- Basic understanding of analytics and performance reporting.
- Ability to manage multiple client accounts simultaneously.
Bonus Skills
- Experience working in an agency environment.
- Basic design knowledge (Canva/Figma).
- Experience with influencer marketing campaigns.
- Understanding of Meta Business Suite and TikTok analytics.
- Knowledge of SEO and content marketing principles.
- Familiarity with AI tools such as ChatGPT and content research tools.
What We're Looking For
- Strategic thinker with a creative mindset.
- Strong attention to detail.
- Proactive and self-driven.
- Excellent time management skills.
- Comfortable working in a fast-paced agency environment.
- Someone who genuinely enjoys social media, content, and marketing.
Location
Surat, Gujarat (On-site)
Experience
1–2 Years
Employment Type
Full-Time
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
