Role Overview
- The Sales & Communication Coach will be responsible for improving the overall quality of outbound conversations by auditing calls, identifying coaching opportunities, and delivering structured training programs. This individual will work closely with SDRs, Team Leads, and Managers to improve communication skills, objection handling, discovery techniques, confidence, and meeting conversion rates.
- The ideal candidate should possess a strong background in B2B cold calling, sales coaching, communication training, and performance improvement.
Key Responsibilities
Call Quality Audits
- Audit outbound cold calls on a daily basis.
- Evaluate calls based on communication, confidence, qualification, discovery, objection handling, value articulation, and closing.
- Identify strengths, weaknesses, and missed sales opportunities.
- Maintain quality scorecards and coaching reports.
- Share actionable feedback with employees and managers.
Sales Coaching
- Conduct one-on-one coaching sessions with SDRs and inside sales representatives.
- Improve opening statements, discovery questions, qualification techniques, and meeting-closing skills.
- Coach employees on active listening, consultative selling, and executive communication.
- Help employees develop confidence, clarity, and professionalism during conversations.
Lost Opportunity Analysis
- Analyze unsuccessful calls to identify why opportunities were lost.
- Recommend improvements in messaging, questioning techniques, objection handling, and call flow.
- Identify recurring trends affecting campaign performance.
- Provide data-driven recommendations to improve meeting conversion.
Training & Development
- Design and deliver onboarding programs for new hires.
- Conduct regular communication and sales training workshops.
- Develop modules on:
- Cold Calling Fundamentals
- Executive Communication
- Discovery & Qualification
- Value Proposition Delivery
- Objection Handling
- Handling Gatekeepers
- Building Rapport
- Closing for Meetings
- Voicemail Techniques
- Email & LinkedIn Follow-ups
- Organize refresher sessions based on campaign requirements.
Performance Improvement
- Work closely with underperforming employees through structured coaching plans.
- Support managers in executing Performance Improvement Plans (PIPs).
- Monitor progress and provide continuous feedback.
- Track measurable improvement in communication and sales performance.
Sales Enablement
- Help create and refine:
- Cold calling scripts
- Discovery questionnaires
- Objection handling guides
- Value propositions
- Campaign playbooks
- Best-practice documents
- Recommend improvements based on customer conversations and market feedback.
Reporting & Analytics
- Prepare weekly and monthly coaching reports.
- Track KPIs such as:
- Call Quality Scores
- Meeting Conversion Rate
- Objection Handling Effectiveness
- Qualification Accuracy
- Employee Improvement Trends
- Coaching Hours
- Training Effectiveness
Key Result Areas (KRAs)
- Improve overall cold call quality scores.
- Increase meeting conversion rates.
- Reduce lost opportunities caused by poor communication or qualification.
- Improve objection handling effectiveness.
- Enhance executive-level communication across the SDR team.
- Improve confidence and professionalism during outbound conversations.
- Reduce ramp-up time for new hires through structured training.
- Build a continuous coaching culture across the sales organization.
- Support managers in improving individual and team performance through actionable insights.
Required Skills
- Excellent spoken and written English.
- Exceptional communication and presentation skills.
- Strong coaching and mentoring abilities.
- Deep understanding of B2B cold calling and outbound sales.
- Expertise in consultative selling and sales methodologies.
- Ability to identify coaching opportunities from call recordings.
- Strong analytical and reporting skills.
- Ability to deliver engaging classroom and one-on-one training sessions.
- High emotional intelligence and interpersonal skills.
Preferred Qualifications
- Bachelor's degree in Business, Communications, Marketing, or a related field.
- Sales coaching or training certifications are a plus.
- Experience with call recording tools is preferred.
Experience
- 2-3+ years of experience in B2B Sales, Sales Enablement, Sales Coaching, Learning & Development, or Inside Sales Training.
- Proven experience coaching SDRs, BDRs, or Inside Sales teams.
- Experience in the IT Services, Technology, SaaS, or B2B Services industry is highly preferred.
Pay: ₹13,653.57 - ₹45,936.78 per month
Benefits:
Work Location: In person
