We are looking for an enthusiastic Digital Marketing & Lead Generation Executive to promote our web, mobile app, and custom software development services.
Preferred Qualifications:
- Bachelor's degree
- 1–3 years of experience in digital marketing, B2B lead generation, IT sales, or business development.
Key Responsibilities:
- Plan and execute digital marketing paid ad campaigns across Google Ads, Meta Business Suite, LinkedIn Ads, Microsoft Ads and other digital channels.
- Bulk email & WhatsApp marketing,
- Directory Listing
- Create and publish engaging content for social media, blogs, case studies, and company websites.
- Knowledge on Backlinks
- Manage SEO and SEM activities to improve website visibility and organic traffic.
- Conduct keyword research and competitor analysis.
- AI chatbot knowledge
- Design tools knowledge like photoshop, CorelDraw, illustrator, etc. and video editing tools will be an added advantage
- Manage company profiles on LinkedIn, Google Business Profile, and other business directories.
- Track campaign performance using Google Analytics, Google Search Console, and marketing dashboards.
Lead Generation & Follow-up:
- Generate qualified B2B leads
- Follow up with inbound and outbound leads via phone, email, LinkedIn, and WhatsApp.
- Qualify leads by understanding client requirements, project scope, budget, and timelines.
- Schedule discovery calls and meetings for the business development team.
- Maintain accurate lead data and sales pipeline in the CRM.
- Build and nurture long-term relationships with prospects.
- Ensure timely follow-up and maintain high response rates.
- Business Development Support
- Research target industries and identify potential clients.
- Generate leads from LinkedIn, Clutch, GoodFirms, Upwork, Google, and other B2B platforms.
- Assist in preparing proposals, capability presentations, and service brochures.
- Support sales campaigns and promotional initiatives.
Required Skills:
- Strong understanding of digital marketing concepts and B2B lead generation.
- Familiarity with Google Analytics, Search Console, and marketing automation tools.
- Excellent communication, presentation, and negotiation skills.
- Ability to research international markets and identify business opportunities.
- Strong organizational and time management skills.
Pay: ₹12,000.00 - ₹16,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Ability to commute/relocate:
- JP Nagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Digital marketing or relevant: 1 year (Required)
Language:
- English, Kannada & Hindi Fluently (Required)
Work Location: In person
