Capsicum Mediaworks® is a Mumbai-based SEO and Digital Marketing agency working with clients across India and globally. We specialize in delivering result-oriented SEO strategies that help businesses improve their online visibility, organic growth, and digital presence.
Role Overview:
We are looking for a Senior SEO Specialist with strong hands-on experience in On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, and SEO Strategy to join our Mumbai office.
This is a full-time, 100% onsite role where you will independently manage SEO projects, develop and execute data-driven strategies, identify growth opportunities, troubleshoot ranking and technical issues, and collaborate with Content, Design, and Development teams to achieve measurable organic growth.
Note: Only candidates currently residing in MUMBAI are eligible to apply.
Key Responsibilities:
- Own and manage SEO strategies for multiple client websites from planning through execution and performance optimization.
- Develop data-driven SEO strategies and roadmaps based on business objectives, search demand, competition, website performance, and industry trends.
- Conduct comprehensive Technical, On-Page, Off-Page, Content, and Local SEO audits and identify opportunities for organic growth.
- Perform advanced keyword research, competitor analysis, search intent analysis, keyword mapping, and content gap analysis.
- Execute and oversee On-Page SEO activities including metadata optimization, internal linking, content optimization, URL structures, image optimization, heading structures, schema markup, and topical relevance.
- Identify and troubleshoot Technical SEO issues related to crawling, indexing, XML sitemaps, robots.txt, canonicalization, redirects, duplicate content, broken links, structured data, Core Web Vitals, and website performance.
- Work closely with developers to communicate and implement technical SEO recommendations and verify their successful implementation.
- Plan and execute effective Off-Page SEO and link-building strategies focused on improving website authority, relevance, and organic visibility.
- Develop and manage Local SEO strategies, including Google Business Profile optimization, local keyword targeting, citations, reviews, and local search visibility.
- Analyze website performance using Google Analytics (GA4), Google Search Console, and SEO tools, identifying trends, issues, opportunities, and actionable insights.
- Collaborate with Content Writers, Designers, Developers, and other internal teams to ensure SEO best practices are incorporated throughout the website and content lifecycle.
- Review and guide SEO implementation performed by junior team members and provide recommendations for improving execution quality.
- Support the team in developing SEO processes, checklists, SOPs, and best practices to improve efficiency and consistency.
- Leverage AI-powered tools to improve efficiency across keyword research, content optimization, competitor analysis, SEO audits, data analysis, reporting, and workflow automation while ensuring all outputs are manually reviewed for accuracy and quality.
- Stay updated with Google algorithm updates, AI-driven search developments, Search Generative Experience, evolving SERP features, and emerging SEO trends, and proactively adapt strategies accordingly.
- Experiment with new SEO approaches and tools to identify opportunities for improving organic visibility, rankings, traffic, and conversions.
Requirements:
- Minimum 3 years of proven hands-on SEO experience, preferably in an agency environment managing multiple live websites.
- Strong practical and strategic knowledge of On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Keyword Research, Competitor Analysis, Content SEO, Website Audits, and SEO Reporting.
- Strong understanding of Google Search Console, Google Analytics (GA4), WordPress, Basic HTML, Google Business Profile, and SEO reporting.
- Hands-on experience using Ahrefs, SEMrush, Screaming Frog, Google Keyword Planner, PageSpeed Insights, GTmetrix, and KWFinder is essential.
- Strong understanding of crawling, indexing, canonicalization, redirects, sitemap management, robots.txt, structured data/schema, Core Web Vitals, and technical website optimization.
Pay: ₹250,000.00 - ₹500,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Provident Fund
Work Location: In person
