Key Responsibilities
- Develop and execute social media strategies aligned with business and marketing goals.
- Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest.
- Plan and manage monthly content calendars, campaigns, and promotional activities.
- Write compelling captions, social media copy, and campaign messaging.
- Collaborate with graphic designers, photographers, and video editors to produce high-quality content.
- Monitor social media trends, competitor activities, and audience insights to optimize performance.
- Manage community engagement by responding to comments, messages, and customer inquiries in a timely manner.
- Plan, execute, and optimize paid social media advertising campaigns.
- Track key performance indicators (KPIs) such as reach, engagement, follower growth, website traffic, and conversions.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Coordinate with internal teams to support product launches, events, and marketing initiatives.
- Ensure all content reflects the company's brand voice and visual identity.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
- 2–5 years of experience in social media management or digital marketing.
- Strong understanding of major social media platforms, algorithms, and best practices.
- Experience with Meta Business Suite, LinkedIn Campaign Manager, and social media scheduling tools.
- Familiarity with Canva, Adobe Creative Suite, or other design tools.
- Knowledge of social media analytics and reporting tools.
- Excellent written and verbal communication skills.
Pay: ₹30,000.00 - ₹45,000.00 per month
Experience:
- Social media management: 3 years (Preferred)
Work Location: In person
