Job Title: Social Media Manager
Job Summary
The Social Media Manager will be responsible for planning, creating, managing, and optimizing the institute's presence across social media platforms. The role involves developing engaging content, increasing brand awareness, promoting admissions, managing online communities, and monitoring digital marketing performance.
Key Responsibilities
- Develop and execute social media strategies aligned with the institute's branding and admission goals.
- Manage official social media accounts (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
- Create and publish engaging content, including posts, reels, videos, stories, and infographics.
- Coordinate with academic departments to showcase events, achievements, placements, research activities, and student success stories.
- Plan and execute digital campaigns for admissions, seminars, workshops, conferences, and institutional events.
- Monitor social media trends and recommend innovative content ideas.
- Respond to comments, messages, and online inquiries in a timely and professional manner.
- Track social media analytics and prepare monthly performance reports.
- Collaborate with photographers, videographers, graphic designers, and content writers.
- Ensure consistency of branding across all digital platforms.
- Manage paid advertising campaigns on Meta, Google, and LinkedIn (preferred).
Educational Qualification
- Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Media Studies, or a related field.
- Master's degree is desirable.
- Professional certifications in Digital Marketing or Social Media Marketing will be an added advantage.
Experience
- 3–5 years of experience in social media management or digital marketing.
- Experience in the education sector will be preferred.
Required Skills
- Social media strategy and campaign management
- Content writing and copywriting
- Graphic design coordination (Canva/Adobe Creative Suite)
- Video editing (Premiere Pro, CapCut, or similar)
- Meta Business Suite
- Google Analytics
- SEO and basic SEM knowledge
- Photography and videography coordination
- Excellent communication and interpersonal skills
- Strong analytical and reporting skills
Key Performance Indicators (KPIs)
- Growth in followers and engagement rate
- Increase in admission leads through social media
- Reach and impressions of campaigns
- Website traffic from social media
- Lead conversion rate
- Content publishing consistency
- Response time to inquiries
- ROI of paid advertising campaigns
Preferred Platforms
- Facebook
- Instagram
- LinkedIn
- X (Twitter)
- YouTube
- Google Business Profile
Salary
As per qualifications, experience, and institute norms.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
