Executive – Digital Marketing & Content Writer
Location: Coimbatore
Department: Digital Marketing
Employment Type: Full-time
About the Role
Abhasa Rehab & Wellness is looking for a creative and detail-oriented Digital Marketing Executive with a strong passion for content writing, website content and blogs.
The role will focus on creating meaningful, engaging and SEO-friendly content across our website, blogs, social media and email communications, while maintaining consistency with our brand voice and 16 Principles of Care.
Key Responsibilities
- Write and edit website pages, blogs, articles, landing pages and digital content.
- Research topics related to mental health, wellness and rehabilitation and convert them into clear, engaging content.
- Develop SEO-friendly content in coordination with the SEO team.
- Review and update existing website content to improve accuracy, readability and relevance.
- Create captions, campaign copy and other written content for social media platforms.
- Draft content for emailers, newsletters, announcements and campaigns.
- Coordinate with SEO specialists, designers, clinical teams and other stakeholders for content development and publishing.
- Proofread content for grammar, clarity, tone and accuracy.
- Maintain content calendars and ensure timely completion of content deliverables.
What We’re Looking For
- Excellent written and verbal English communication skills.
- Strong interest and ability in content writing and storytelling.
- Good research, proofreading and editing skills.
- Basic understanding of SEO and digital marketing.
- Ability to simplify complex information into easy-to-understand content.
- Strong attention to detail and ability to meet deadlines.
- 1–3 years of experience in content writing, copywriting, digital marketing, blogging or a related field.
Candidates with a portfolio of blogs, website content or articles are preferred.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Food provided
- Provident Fund
Work Location: In person
