Job Description:
We are hiring a Digital Marketing Executive to support our marketing team in planning and executing online campaigns. This role is ideal for freshers or candidates with basic knowledge of digital marketing who are eager to learn and grow.
Key Responsibilities:
- Identify target audience and understand customer needs
- Plan and create marketing funnels
- Manage social media platforms like Instagram and YouTube
- Create and manage Instagram Reels & YouTube Shorts
- Develop content calendars and posting strategies
- Write engaging hooks, captions, and content ideas
Paid Advertising:
- Run and manage Facebook & Instagram Ads using Facebook Ads Manager
- Create and optimize lead generation campaigns
- Monitor ad performance and optimize budget allocation
- Assist in running campaigns on Google Ads (Search, Display, YouTube Ads)
Analytics & Performance:
- Analyze campaign performance using Google Analytics
- Track key metrics like Reach, CTR, CPL, and Conversions
- Make data-driven decisions to improve performance
Graphics & Content Skills:
- Basic knowledge of graphic designing tools like Canva and Adobe Photoshop
- Ability to create social media creatives, thumbnails, and banners
- Basic understanding of branding and visual consistency
SEO (Search Engine Optimization):
- Basic knowledge of on-page SEO (keywords, meta tags, titles, descriptions)
- Understanding of keyword research and content optimization
- Familiarity with SEO tools is a plus
Required Skills & Tools:
- Basic understanding of Meta Ads (Facebook & Instagram Ads) & Google Ads
- Basic video editing using CapCut or Adobe Premiere Pro
- Creative mindset and willingness to learn
- Good communication skills
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
