About Xerago
Xerago is a 20-year-old and 350 people strong digital and AI solutions company with offices across multiple countries, serving mid-market and enterprise clients. Xerago offers cutting edge AI-led products and managed services to mid-market and enterprise clients across Banking, Insurance, Retail, Telecom, E-commerce, Hospitality, Healthcare, and Media & Entertainment.
Job Description
Overview / Summary
Supports digital audience strategy through Adobe Audience Manager (AAM), enabling data collection, segmentation, and activation to drive targeted marketing outcomes.
Key Responsibilities
- Build and maintain audience segments in AAM aligned to marketing needs.
- Support tagging (web and media) and data collection across campaigns.
- Collaborate with marketing, IT, and tagging teams to enable audience strategy.
- Assist with onboarding data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs).
- Perform audience maintenance, reporting, and data quality checks.
- Support campaign launches and audience activation.
- Conduct data audits and ensure proper implementation.
Required Qualifications
- Bachelor’s degree (Business or Marketing preferred).
- 5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools).
- Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, and database functions.
- Hands-on Adobe Audience Manager (AAM) or similar platform experience.
- Understanding of tagging, segmentation, and digital media channels.
Work Location: In person
