Job Description – Marketing Manager
Position: Marketing Manager
Experience: 3–7 Years
Location: Chennai (Work from Office)
About the Role
We are seeking a dynamic and strategic Marketing Manager to lead our B2B and B2C marketing initiatives. The ideal candidate will be responsible for developing go-to-market strategies, strengthening brand positioning, executing high-impact campaigns, driving qualified leads, and managing a high-performing marketing team. This role requires a balance of strategic thinking, creativity, and data-driven decision-making to accelerate business growth across multiple customer segments.
Key Responsibilities
- Develop and execute Go-to-Market (GTM) strategies for products, services, and new business initiatives across B2B and B2C markets.
- Define and strengthen the company's brand positioning, messaging, and value proposition.
- Plan, execute, and optimize integrated marketing campaigns across digital, offline, and event channels.
- Manage paid advertising campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
- Develop and execute demand generation strategies to drive Marketing Qualified Leads (MQLs) and work closely with the sales team to convert them into Sales Qualified Leads (SQLs).
- Build marketing programs to improve customer acquisition, engagement, retention, and brand loyalty.
- Collaborate with Business Development, and Leadership teams to align marketing initiatives with business goals.
- Monitor campaign performance, website traffic, lead conversion, and ROI using analytics tools, and continuously optimize performance.
- Conduct market research, competitor analysis, and customer insights to identify new growth opportunities.
- Manage the annual marketing budget and ensure effective allocation of resources.
- Lead, mentor, and manage the marketing team, setting clear goals, monitoring performance, and fostering innovation.
- Coordinate with external agencies, creative teams, media partners, and vendors to execute campaigns efficiently.
- Prepare and present marketing performance reports, dashboards, and strategic recommendations to management.
Required Skills
- Go-to-Market (GTM) Strategy
- Brand Positioning & Brand Management
- B2B & B2C Marketing
- Performance Marketing
- Campaign Planning & Execution
- Lead Generation & Demand Generation
- MQL & SQL Funnel Management
- Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads
- SEO, SEM & Content Marketing
- Marketing Automation & CRM
- Marketing Analytics (Google Analytics, Looker Studio, CRM Dashboards)
- Budget Planning & ROI Analysis
- Team Leadership & Stakeholder Management
- Excellent communication, presentation, and project management skills
Pay: Up to ₹700,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
