Job description:
We are looking for a creative and trend-driven Content Strategist to own and grow Youtech Marketing's Instagram presence. You will be responsible for planning, creating, and publishing engaging content that builds our brand, makes our reels go viral, attracts potential clients, and drives organic growth.
The ideal candidate understands what makes content go viral, stays updated with social media trends, and can consistently generate creative ideas that increase reach and engagement.
Roles & Responsibilities
- Take ownership to manage Youtech Marketing's Instagram page.
- Plan, create, schedule, and publish reels, carousels, posts, and stories.
- Brainstorm creative, trend-led content ideas with a focus on virality.
- Stay updated with Instagram trends, viral formats, audios, and platform updates.
- Prepare and manage monthly content calendars and get it approved.
- Coordinate with designers and video editors for content execution.
- Review content before publishing to ensure quality and brand consistency.
- Monitor content performance and optimize strategies based on insights.
- Research competitors and continuously experiment with new content formats.
Requirements
- Minimum 2 years of experience in Content Strategy, Social Media Management, or Digital Marketing.
- Experience growing small or emerging brands on Instagram through organic content.
- Proven ability to create reels that achieve strong reach and engagement.
- Strong understanding of Instagram algorithms and content trends.
- Excellent copywriting and content ideation skills.
- Experience in planning content calendars and getting results.
- Strong creativity, attention to detail, and organizational skills.
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹55,000.00 per month
Benefits:
Application Question(s):
- 1. How many years of experience do you have in Content Strategy or Social Media Management?
- 2. Have you helped grow a small or emerging brand's Instagram account? Please provide the account names or links.
- 3. What is one brand that you've scaled the most on Instagram. What was the follower count when you started working on it, and what is it today?
- 4. What metrics do you use to judge whether a reel has been successful?
- 5. Are you comfortable with the salary of 6 LPA for this role?
Work Location: Remote
