Content Manager | Performance Marketing
About the Role You'll sit at the intersection of performance marketing and content production. Your job is to translate campaign data and feedback into a consistent pipeline of 20–30 high-performing content pieces every month — reels, testimonials, coach-led videos, transformation stories, and ad creatives.
You're not a media buyer. You're not a videographer. You're the person who looks at what's working (which hooks hold, which creatives fatigue, which formats convert on WhatsApp vs Instagram), and then works with coaches, editors, and scriptwriters to produce the next batch of content that performs.
This role lives or dies on two things: consistency of output and responsiveness to data.
Key Responsibilities
- Work closely with the performance marketing team to understand weekly campaign feedback — CPL, ROAS, hook rates, hold rates, creative fatigue patterns, and platform-level differences
- Translate that data into clear creative briefs for scriptwriters, editors, and coaches — what to shoot, what angle to take, what worked and what to stop repeating
- Own the monthly content calendar — plan, assign, track, and deliver 20–30 content files per month without slippage
- Coordinate shoots and content sessions with coaches, ensuring minimal disruption to their training schedules while getting what you need
- Review all content before it goes to the media buyer — scripts, raw footage, edits, thumbnails, captions — and ensure quality, tone, and brand consistency
- Build and maintain a content library organised by format, funnel stage, platform, and performance history
- Identify winning patterns — if testimonial-style creatives from a specific coach consistently outperform, you should be the first person to spot it and double down
- Work with the team to develop a system for rapid iteration — when a hook works, you should be able to produce 3–4 variations within days, not weeks
Requirements
- Understanding of performance marketing fundamentals — you don't need to run ads, but you need to read a creative performance report and know what it means for your next brief
- Experience producing social-first video content at volume — reels, short-form video, UGC-style content, testimonials
- Ability to manage coaches, editors, and scriptwriters without being their boss — you'll need to get output from people who have other priorities
- Strong organisational skills — tracking 20–30 files across scripting, shooting, editing, review, and delivery requires a system, not just memory
- Comfort with feedback loops — you'll hear "this creative died in 48 hours" regularly, and you need to treat that as useful information, not criticism
- Good eye for what makes content scroll-stopping vs skippable — even if you can't articulate the theory, you should be able to spot it
- Based in Pune or willing to be — this role requires in-person coordination with coaches and the production team
Preferred
- Prior experience in a D2C, fitness, or wellness brand producing ad content
- Familiarity with Meta ad formats, WhatsApp marketing content, and Instagram creative best practices
- Experience working with fitness coaches or talent who aren't professional content creators
- Basic video editing skills — enough to trim, annotate, or do a rough cut when needed, not enough to replace an editor
- Exposure to tools like Notion, Google Sheets, or similar for content tracking and pipeline management
What success looks like in the first 90 days
- You're consistently delivering 20–30 content files per month on schedule
- The performance marketing team considers you a partner, not a bottleneck — briefs flow both ways
- You've built a repeatable weekly workflow: data review → brief → production → review → delivery
- You can point to at least 2–3 content pieces you produced that meaningfully outperformed the baseline
- Coaches and editors know what's expected of them and when, because you've built that rhythm
Pay: ₹400,000.00 - ₹600,000.00 per year
Education:
Experience:
- Content management: 2 years (Required)
Language:
Location:
- Bandra West, Mumbai, Maharashtra (Required)
Work Location: In person
