Job Title: Business Development Executive – BTL Marketing & Partnerships
Location: Mumbai Metropolitan Region
Reporting Base: Andheri / Thane / Matunga
Field Area: Mumbai, Thane & Navi Mumbai
Employment Type: Full-time
CTC: ₹20,000 – ₹24,000 per month + Performance Incentives + Travel Allowance/Reimbursement
About the Role
We are looking for an energetic, confident and target-oriented Business Development Executive to drive field sales, BTL marketing, institutional outreach, partnerships and student lead generation in the education sector.
The role involves extensive fieldwork across schools, junior colleges, degree colleges, coaching institutes, educational events and other student-focused platforms.
Key Responsibilities
- Visit schools, colleges and educational institutions across Mumbai, Thane and Navi Mumbai.
- Build relationships with principals, management, counsellors, teachers, placement cells and other key stakeholders.
- Conduct seminars, workshops, career guidance sessions and presentations for students.
- Develop institutional partnerships for degree, diploma and skill-based certificate programmes.
- Promote programmes in ICSE/CBSE schools and build long-term institutional relationships.
- Identify, onboard and manage channel partners such as coaching institutes, career counsellors, education consultants and student communities.
- Plan and execute BTL activities, roadshows, college festivals, fairs, exhibitions and career events.
- Generate, qualify and follow up on leads through field activities, events, partnerships and partial telecalling.
- Maintain accurate lead details and update CRM/designated systems.
- Track daily activities, institution visits, events, partnerships, channel partners, leads and follow-ups.
- Coordinate with Marketing, Admissions and Academic teams to achieve outreach and lead-generation targets.
Candidate Profile
- Graduate or Diploma holder in any discipline.
- Experience in Business Development, Education Sales, Field Marketing, BTL Marketing or Institutional Sales preferred.
- Excellent communication, presentation, networking and relationship-building skills.
- Comfortable with extensive field travel and target-based work.
- Confident in interacting with students, parents, teachers and senior management.
- Comfortable conducting seminars/presentations and handling lead follow-ups.
- Knowledge of Mumbai, Thane and Navi Mumbai preferred.
- Proficiency in English, Hindi and Marathi preferred.
Why Join Us?
- Opportunity to work in the growing education and skilling sector.
- Exposure to institutional partnerships, BTL marketing and business development.
- Strong networking opportunities across the education ecosystem.
- Performance-based incentives and growth opportunities.
Ideal candidate: Energetic, outgoing, confident, relationship-oriented and comfortable with fieldwork and targets.
Interested candidates pls share your cv on [email protected]
Pay: ₹20,000.00 - ₹24,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Provident Fund
Work Location: In person
