About AYRZ Tech & Marketing Solutions
AYRZ is a consulting and marketing agency supporting growing businesses across construction, home services, logistics, and consumer products.We manage marketing strategy, lead generation, SEO, paid advertising, websites, CRM systems, automation, reporting, branding, and campaign execution across multiple brands and client accounts.We are hiring a senior marketing leader who can build strategy, lead a team, inspect execution, and connect marketing activity directly to qualified leads, booked appointments, pipeline, revenue, and measurable business growth.
The Director of Growth Marketing will lead marketing strategy and execution across multiple brands, client accounts, locations, and business units.
The right candidate will have experience working in an agency, consulting firm, multi-brand company, franchise organization, or another fast-paced environment where several campaigns and stakeholders must be managed simultaneously.
You must be able to:Build the marketing plan Establish measurable KPIs
Assign and prioritize workLead internal team members and outside vendors
Review campaign performanceIdentify weak execution or broken tracking
Improve underperforming campaignsHold the team accountable for deadlines and results
Clearly report what is working, what is failing, and what must changeMarketing at AYRZ is measured by business outcomes, not activity volume. More posts, emails, or website traffic mean very little unless they produce qualified opportunities and revenue.
Required Experience
Candidates must have:10+ years of professional marketing experience5+ years in a senior marketing leadership role
Agency, consulting, multi-client, multi-brand, franchise, or multi-location experience
Proven experience generating qualified leads and revenue opportunities
Experience managing multiple campaigns, brands, or accounts simultaneously
Experience leading marketing employees, specialists, freelancers, agencies, or vendors
Strong knowledge of SEO, Google Ads, Meta Ads, email marketing, content strategy, website optimization, CRM tracking, analytics, and conversion optimization
Experience connecting marketing results to calls, appointments, pipeline, sales, and revenue
Strong experience using AI, automation, and marketing technology to improve output and decision-makingStrong communication, organization, delegation, and performance-management skills
Candidates whose experience is primarily limited to social media posting, graphic design, content calendars, or brand awareness will not be a fit for this role.
Key Responsibilities
Strategy and PlanningLead marketing strategy across multiple brands, accounts, and business units
Create quarterly and monthly marketing plans with goals, budgets, owners, deadlines, and KPIsTranslate company growth goals into measurable marketing priorities
Develop channel strategies for SEO, paid advertising, email, content, local marketing, websites, CRM workflows, and customer retentionPrioritize campaigns based on revenue potential and operational capacity
Lead Generation and PerformanceDrive qualified leads through Google Ads, Meta Ads, SEO, local SEO, email marketing, landing pages, websites, content, and CRM automationImprove cost per lead, cost per booked appointment, customer acquisition cost, conversion rates, and marketing ROI
Review lead quality, call recordings, booked appointments, CRM activity, sales follow-up, and pipeline movementIdentify wasted ad spend, poor targeting, weak messaging, low-converting pages, broken tracking, and ineffective follow-up
Develop testing plans for ads, offers, landing pages, email campaigns, and customer journeys
Team Leadership and AccountabilityLead SEO, paid media, content, social media, design, development, automation, and CRM team members
Assign clear priorities, owners, deadlines, and expected outcomesConduct weekly performance reviews using scorecards and campaign data
Coach team members and address weak execution quickly
Coordinate employees, freelancers, vendors, and outside agencies
Build a culture of ownership, urgency, accuracy, and continuous improvementReporting and Business Alignment
Build dashboards showing qualified leads, appointments, conversion rates, pipeline, acquisition costs, and ROI
Provide leadership with clear accuracy and monthly reporting
Explain performance in direct business terms rather than marketing jargonWork closely with sales, operations, leadership, and client teams
Ensure CRM tracking and attribution are accurateIdentify when marketing performance is being limited by slow sales follow-up, scheduling problems, operational capacity, or poor customer communicationSystems and Process Improvement
Create and improve marketing SOPs, campaign calendars, approval workflows, reporting systems, and team scorecards
Build repeatable systems that can be used across brands and locationsImprove campaign quality control and deadline management
Use automation to reduce repetitive work and improve reporting accuracy
Establish clear accountability for every campaign, task, and deliverableAI and Automation Expectations
Strong AI fluency is required
.We are looking for someone who uses AI to improve strategy, research, analysis, production, and team efficiency, not someone who only generates generic captions.
You should be comfortable using AI for:
Market and competitor researchCampaign planning
SEO research and content briefsAd copy and offer testingLanding-page analysisLead-quality analysis
Customer journey mappingReporting summaries
SOP developmentWorkflow design
Marketing automationTeam productivity
Campaign performance analysisAI should increase the speed and quality of your work. It does not replace judgment, leadership, or accountability.Preferred Industry
Experience
Experience in one or more of the following is strongly preferred:
Construction
Roofing
Insulation
Remodeling
HVAC
Restoration
Home services
Franchise businesses
Multi-location service companies
Logistics
Consumer products
Local service businesses
Preferred Tools
Experience with several of the following is preferred:
HubSpot
Google Analytics
Google Search Console
Google Ads
Meta Ads Manager
SEMrush
Ahrefs
Looker Studio
Call tracking platforms ClickUp WordPress Webflow
Canva
Figma
ChatGPT
Claude
Gemini
Perplexity
Zapiern8n
Candidates are not required to know every platform. However, they must be able to learn new systems quickly and understand how marketing tools connect to lead generation, CRM management, reporting, and revenue.
Pay: From ₹3,00,000 per year
Work Location: Remote
Pay: ₹300,000.00 - ₹400,000.00 per year
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote
