Job Title: Brand Strategist / Social Media Manager
Job Location: Bhandup West, Mumbai
Employment Type: Full Time
Experience: 2–5 Years
Industry: Digital Marketing & IT Services
Salary: ₹25,000 – ₹40,000 per month (Based on Experience)
Job Summary
InfiniteMedia is looking for a Brand Strategist / Social Media Manager who can build brands—not just manage social media accounts.
We're looking for someone who understands branding, creative ideation, storytelling, and content strategy, and can transform business goals into impactful campaigns that connect with audiences.
The ideal candidate should be able to create original campaign ideas, develop brand positioning, and execute engaging social media strategies. Experience in Graphic Design, AI Image Generation, and AI Video Creation will be considered a strong advantage.
Key Responsibilities
Brand Strategy & Creative Ideation (Primary Responsibility)
- Develop creative brand strategies and campaign concepts.
- Generate original ideas for social media, product launches, and marketing campaigns.
- Build content themes and storytelling concepts that strengthen brand identity.
- Research market trends, competitors, and audience behaviour to create unique campaigns.
- Ensure consistency in brand communication across all platforms.
- Present creative ideas and campaign concepts to the internal team.
- Communicate with clients to understand their brand, present creative ideas, gather requirements and feedback, and ensure alignment throughout the project.
Content Strategy & Social Media
- Plan content strategies for Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
- Create engaging content concepts for reels, carousels, static posts, and campaigns.
- Write compelling captions, hooks, and campaign messaging.
- Identify trending opportunities and convert them into brand-focused content.
- Work closely with designers, video editors, and developers to execute campaigns.
Creative Execution (Preferred)
Candidates with the following skills will be given preference:
- Graphic Design for social media and branding materials.
- AI Image Generation for creative concepts.
- AI Video Creation for reels, promotional videos, and advertisements.
- Video editing and basic motion graphics.
Tools & Software (Preferred)
Candidates with experience in the following tools will be preferred:
- Adobe Illustrator & Photoshop
- Adobe Premiere Pro
- Canva
- ChatGPT & AI Productivity Tools (Image & Video Generation)
We value creativity, branding skills, and innovative thinking more than expertise in any specific software.
Required Skills
- 2–5 years of experience in Branding, social media, Creative Marketing, or Digital Marketing.
- Strong understanding of Brand Strategy and Creative Ideation.
- Ability to transform business objectives into engaging marketing campaigns.
- Excellent storytelling and content planning skills.
- Strong knowledge of current social media trends and audience behaviour.
- Creative thinking with strong problem-solving abilities.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively.
Preferred Skills
- Graphic Design
- AI Image & Video Creation
- Branding & Visual Storytelling
Who Should Apply?
This role is ideal for someone who enjoys building brands, generating fresh ideas, and creating campaigns that make an impact.
If your strength lies in creative thinking, branding, storytelling, and content ideation, and you also have experience with Graphic Design or AI-powered creative tools, we'd love to hear from you.
Benefits
- Competitive Salary
- Flexible Working Environment
- Opportunity to Work on Multiple Brands
- Career Growth Opportunities
- Exposure to the Latest AI Tools & Technologies
To Apply
Send your Resume & Portfolio to: [email protected]
Job Type: Full-time, Permanent
Benefits
- Flexible Schedule
- Performance Bonus
- Professional Development Support
Work Location: Bhandup West, Mumbai
Pay: ₹25,362.91 - ₹40,148.80 per month
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
