Experience: 2+ Years
Location: Chennai (Work From Home)
Department: Marketing
About Soulflower
Soulflower is a leading natural and vegan beauty brand committed to creating high-quality, effective personal care products. We are looking for a creative and relationship-driven Influencer Marketing Executive to build and manage creator partnerships and execute impactful influencer campaigns.
Key Responsibilities
- Identify, onboard, and manage influencers across Instagram, YouTube, and other social media platforms.
- Build and maintain strong relationships with influencers, talent managers, and creator agencies.
- Plan, execute, and optimize influencer marketing campaigns aligned with brand objectives.
- Negotiate collaboration terms, deliverables, timelines, and budgets.
- Coordinate campaign execution, including influencer briefing, product dispatch, content approvals, and publishing schedules.
- Track campaign performance and prepare reports on key metrics such as reach, engagement, conversions, and ROI.
- Ensure influencer content aligns with Soulflower's brand guidelines and campaign goals.
- Stay updated on social media trends, emerging creators, and competitor activities.
- Collaborate with the Social Media, Creative, Performance Marketing, and E-commerce teams to maximize campaign impact.
- Maintain influencer databases, campaign trackers, contracts, and campaign documentation.
Requirements
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- Minimum 2 years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.
- Experience in the beauty, skincare, wellness, FMCG, or D2C industry is preferred.
- Strong understanding of influencer marketing and social media platforms.
- Excellent communication, negotiation, and relationship management skills.
- Ability to manage multiple campaigns and work in a fast-paced environment.
- Proficiency in Microsoft Excel, Google Sheets, and presentation tools.
Preferred Skills
- Fluency in Tamil (spoken and written) is mandatory to effectively engage with regional influencers and creator communities.
- Existing network of influencers and creator agencies in Tamil Nadu will be an added advantage.
- Familiarity with influencer marketing platforms and campaign analytics.
- Passion for beauty, skincare, wellness, and digital content.
What We Offer
- Work From Home flexibility with Chennai as the preferred location.
- Opportunity to work with one of India's leading natural beauty brands.
- A collaborative, innovative, and growth-oriented work environment.
- Exposure to high-impact influencer campaigns and excellent career growth opportunities.
Pay: ₹30,000.00 - ₹35,000.00 per month
Application Question(s):
- Do you have your own laptop?
- How many influencers do you close every month?
- Have you worked with local influencers in Tamil Nadu & Chennai city?
Work Location: Remote
