Job Description
About CKA Birla Group:-
The CKA Birla Group, is an Indian multinational conglomerate with a multibillion-dollar revenue. With over 35,000 employees, the group operates more than 50 manufacturing facilities across India and the world, with a presence in diverse sectors including technology, automotive, home and building and healthcare.
The CKA Birla Group continuously adapts to stay ahead in a changing world. By harnessing technology and investing in people and digital transformation, the Group consistently remains agile and delivers profitable growth. Viewing value creation through a global lens, our companies operate without borders.
The CKA Birla Group companies include Birlasoft, GMMCO, National Engineering Industries (manufacturer of NBC Bearings), BirlaNu (formerly HIL), Orient Electric, CK Birla Healthcare (CK Birla Hospitals and Birla Fertility & IVF), Orient Paper, AVTEC and Neosym Our companies share a common purpose of serving customers, partners and communities to create long term value through trust-based relationships.
Orient Electric Limited is a leading Indian consumer electrical equipment company with a strong presence across Fans, Lighting, Home Appliances, and Switchgear & Wiring Accessories. Part of the diversified CKA Birla Group, Orient Electric combines a rich legacy with a forward-looking approach focused on innovation, quality, and customer-centricity.
With state-of-the-art manufacturing facilities, a robust pan-India distribution network, and a growing international footprint, the company serves both B2C and B2B segments, delivering energy-efficient and technologically advanced solutions. Orient Electric is known for its strong brand equity, design-led products, and commitment to sustainability.
At Orient Electric, people are at the core of the organization’s growth journey. The company offers an entrepreneurial work environment that encourages ownership, collaboration, and continuous learning, enabling employees to build meaningful careers while contributing to business excellence and market leadership.
KEY RESPONSIBILITIES: -
Identifying & Generating Leads:
- Researching and identifying potential clients and business opportunities from Govt. /Semi Govt./ Industries /PSUs and other business verticals.
- Developing and Implementation of business strategies from the above potential leads.
- Well versed with the market potential and acquiring new Business, retaining existing accounts.
Building & Maintaining Channel Business:
- Appoint associates for managing sales & project executions and improving sales through B2B – Private & Govt customers.
- Scouting & appointing new Channel Partners & retaining existing ones with year-on-year business growth.
- Understanding client/Channel needs and addressing business enquiries with tailored solutions on topmost priority.
Sales & Marketing Management:
- Establishing key relationships with corporate clients and agencies to ensure maximum exposure and increase revenue.
- Conducting product presentations and demonstrations with the help of BD/KAM Team.
- Skillset for negotiating and closing business deals
- Managing sales pipeline and tracking it on regular basis.
- Handling diversified projects in all business segments such as Industrial / Indoor / Outdoor/ Sports / Infrastructure / Landscape / Solar etc.
Sales Target Achievement:
- Territory business target achievement – Sales, Collection, Forecasting.
- Adherence to Monthly/ Quarterly/Yearly sales projections
- Own performance Sales strategy, planning and execution and increase overall funnel for the brand with a focus on conversions and customer engagement
- Develop and manage the framework for Sales Consistency month on month/ year on year basis and winning high visibility/big value projects across PLUM.
Other Duties
- Staying informed about industry trends, competitors and emerging market opportunities
- Collaborating with sales support teams such as NPD, Lighting designs, Material sourcing and service teams.
- Creating brand awareness at industry conferences and events.
- Graduate in any discipline
- MBA in Sales/Marketing preferred
- 4–8 years of sales experience in B2B Lighting / Electricals / Consumer Durables
- Strong exposure to distributor and retail-driven sales models
- Proven experience in handling a defined territory independently
- Strong negotiation and relationship management skills
- Market understanding of retail and electrical trade
- Result-oriented with strong execution capability
- Good communication and interpersonal skills
- Willingness to travel extensively within the territory
