Position: Performance marketer
Job type: Part-time (Remote)
Salary: Project base
Responsibilities
Growth Strategy
Develop and own the overall digital marketing strategy
Identify new customer acquisition opportunities
Improve return on ad spend (ROAS) and customer acquisition cost (CAC)
Build quarterly growth plans and marketing roadmaps
Recommend budget allocation across channels
Paid Advertising
Manage and optimize:
Google Ads
Performance Max
Google Shopping
Search campaigns
Display campaigns
Meta Ads (Facebook & Instagram)
Pinterest Ads (preferred)
Reddit Ads (preferred)
Responsibilities include:
Campaign creation
Audience targeting
Keyword strategy
Creative testing
Landing page recommendations
Budget optimization
ROAS reporting
Benefits:
Work Location: Remote
