Marketing Manager – Healthcare
Job Location: Raiganj, Uttar Dinajpur, West Bengal
Department: Marketing / Business Development
Employment Type: Full-Time
Experience: 5–7 Years
Industry: Hospital / Healthcare
Job Summary
We are looking for an experienced and result-oriented Marketing Manager to lead the hospital's marketing and business development activities. The ideal candidate will be responsible for driving patient footfall, referral development, corporate/institutional tie-ups, doctor relationship management, outreach activities, and overall revenue growth.
The candidate should have strong knowledge of hospital marketing, field operations, business development, and team management.
Key Responsibilities
- Develop and execute the hospital's marketing and business development strategy.
- Drive growth in OPD, IPD, diagnostics, health packages, and other hospital services.
- Develop and maintain strong relationships with doctors, clinics, nursing homes, diagnostic centres, corporates, institutions, and referral partners.
- Identify new business opportunities and develop referral networks.
- Plan and execute doctor visits, institutional visits, corporate meetings, health camps, awareness programs, and outreach activities.
- Lead and manage the hospital marketing and field team.
- Set monthly/weekly targets and monitor individual and team performance.
- Track field activities, doctor visits, institution visits, leads, conversions, and revenue generation.
- Prepare and review Daily/Weekly/Monthly Performance Reports (DPR/MIS).
- Monitor market trends, competitor activities, pricing, service offerings, and local healthcare demand.
- Develop strategies to increase patient referrals and improve market presence.
- Coordinate with doctors, OPD, IPD, diagnostics, billing, TPA, and other departments to ensure smooth patient conversion and service delivery.
- Manage corporate and institutional tie-ups and maintain existing relationships.
- Plan and execute health camps, screening programs, CME programs, promotional activities, and community outreach initiatives.
- Coordinate with the digital marketing team for online campaigns, social media promotions, lead generation, and hospital branding.
- Monitor marketing budgets and ensure effective utilization of resources.
- Handle key client/referral partner escalations and ensure timely resolution.
- Analyze marketing data and prepare management reports with actionable insights.
- Conduct regular field reviews and team meetings to ensure achievement of business targets.
- Identify underperforming areas and implement corrective strategies.
- Ensure all marketing activities maintain the hospital's professional image and ethical standards.
Key Performance Indicators (KPIs)
- OPD & IPD patient growth
- Revenue generation
- Doctor/referral network development
- Corporate & institutional tie-ups
- Lead generation and conversion
- Health camp/outreach performance
- Marketing team productivity
- Target achievement
- Referral partner retention
- Market penetration and brand visibility
Candidate Requirements
- Graduate/Postgraduate in Marketing, Business Administration, Hospital Management, or a related field.
- 5–7 years of relevant experience, preferably in hospital/healthcare marketing or business development.
- Strong understanding of hospital marketing and healthcare business development.
- Proven experience in managing field marketing/business development teams.
- Strong networking and relationship-building skills.
- Excellent communication, negotiation, presentation, and leadership skills.
- Strong knowledge of the local market and healthcare ecosystem will be an advantage.
- Good knowledge of MS Excel, MIS, reporting, and basic data analysis.
- Target-oriented, proactive, and comfortable with extensive field activities.
- Ability to work under pressure and achieve business targets.
Key Skills
Hospital Marketing | Healthcare Business Development | Patient Acquisition | Referral Management | Doctor Relationship Management | Corporate Tie-ups | Team Management | Field Marketing | Revenue Growth | Lead Generation | Health Camps | MIS & Reporting | Market Development
How to Apply
Interested candidates can share their updated CV through:
Email: hr@jeevanrekhahospital
WhatsApp: 8373085412
Join our team and help us expand our healthcare services, strengthen referral networks, and drive sustainable growth.
Pay: ₹10,000.00 - ₹35,000.00 per month
Work Location: In person
