Job Description: Account Manager - Social Media Management & Digital Marketing
Location: IIM Sambalpur, Odisha | Work Mode: Full-time, On-site | Experience: 3-4+ years
1. Qualification & Experience
● Post Graduate Degree/Diploma in Public Relations, Journalism, Mass Communication, Marketing, Advertising, Digital Marketing or a related discipline.
● Minimum 3–4 years of relevant experience in social media management, digital marketing, content strategy and/or account management.
● Experience with educational institutions, B-schools, government/public-sector organisations or institutional brands will be an added advantage.
2. Role Overview
The Account Manager will be deployed full-time on-site at IIM Sambalpur and will serve as the primary point of coordination between the Institute, agency and relevant stakeholders.
The role requires a hands-on professional capable of managing social media, content strategy, copywriting, Reel production, performance marketing, analytics and stakeholder management.
3. Key Responsibilities
● Develop and execute IIM Sambalpur's social media content strategy, including monthly content calendars across relevant platforms such as Meta, LinkedIn, X and YouTube.
● Create and/or coordinate platform-specific content, copy, campaigns, Reels and short-form videos, including hands-on, on-ground shooting during campus activities and events.
● Identify trends, topical opportunities, moment marketing opportunities and emerging formats relevant to the Institute.
● Manage digital/performance marketing campaigns for objectives including admissions, programme awareness, events, executive education, brand building and lead generation, and monitor performance for optimisation.
● Act as the primary day-to-day stakeholder contact, managing briefs, approvals, timelines, deliverables and coordination across IIM Sambalpur's internal departments and agency teams.
● Coordinate with creative, video, media, PR, web/SEO and other specialist teams, ensuring quality, accuracy and timely execution.
● Track and report key metrics including reach, engagement, audience growth, content/video performance, website traffic, campaign performance and conversions, wherever applicable, with actionable recommendations.
● Monitor competitor institutions, education-sector conversations, social trends, IIM Sambalpur mentions and reputation-sensitive conversations.
● Ensure all communication maintains the Institute's brand identity, credibility, accuracy, copyright and content-consent standards.
4. Required Skills & Technical Proficiency
The candidate should demonstrate:
● Strong social media management, content strategy and copywriting skills.
● Ability to independently shoot Reels/short-form video and understand basic framing, lighting, audio and composition.
● Working knowledge of performance marketing, social media analytics and digital campaigns.
● Strong account management, communication, presentation and stakeholder-management skills.
● Ability to work independently, manage multiple priorities and coordinate cross-functional teams.
● Working knowledge of Meta Ads Manager, Google Ads, GA4, LinkedIn Campaign Manager, YouTube Studio and social media management tools.
● Familiarity with Canva/Adobe tools and basic video-editing applications will be preferred.
Pay: ₹14,545.76 - ₹59,193.97 per month
Benefits:
Application Question(s):
- What is your current ctc?
- What is your expected ctc?
- What is your notice period?
Experience:
- Digital marketing: 3 years (Preferred)
Work Location: In person
