Job Purpose
The Digital Marketing Associate will support the Digital Marketing Manager in planning, executing, and optimizing digital marketing initiatives across all digital platforms. This is a hands-on role requiring creativity, execution excellence, and strong digital content creation skills. The ideal candidate should be equally comfortable planning campaigns, working with influencers, creating engaging content, and producing short-form videos and reels.
Key Responsibilities
- Digital Marketing Campaign Management
- Social Media Management
- Influencer Marketing
- Content Creation & Production
- Creative Design & Editing
- Campaign Analytics
- Marketing Coordination
Technical Skills
- Social Media Management
- Meta Ads Manager
- Canva
- Video editing using CapCut, Adobe Premiere Pro, or equivalent software
- Mobile photography and videography
- Copywriting for digital and social media
- Content creation for Reels, Shorts, and social media platforms
- Basic knowledge of Google Ads, Google Analytics (GA4), and SEO (preferred)
Qualification
- Bachelor's degree in Marketing, Mass Communication, Digital Media, Advertising, Journalism, or related field.
- Certification in Digital Marketing is an added advantage.
Experience
- 2–5 years of experience in Digital Marketing, Social Media Management, or Content Creation.
- Experience in FMCG or consumer brands will be preferred.
- A strong portfolio of social media content, reels, videos, and digital campaigns is highly desirable.
Pay: Up to ₹600,000.00 per year
Work Location: In person
