About the Role
We are looking for a creative and performance-driven Digital Marketing Executive who can independently manage the company's complete digital marketing ecosystem. The ideal candidate will be responsible for handling website updates, social media marketing, paid advertising, lead generation, content creation, email marketing, WhatsApp campaigns, and AI-powered marketing initiatives.
This role offers complete ownership of digital marketing activities and is ideal for someone who enjoys creating impactful campaigns, generating quality leads, and working with the latest AI tools.
Key Responsibilities
- Manage and update the company website, including product pages, landing pages, content, SEO, and lead generation forms.
- Handle online marketplace listings and enquiries, ensuring all incoming leads are assigned to the sales team promptly.
- Plan, create, and publish engaging content across Instagram, Facebook, LinkedIn, and YouTube.
- Shoot, edit, and publish short-form videos, product reels, and promotional content using modern editing tools.
- Create ad copies, thumbnails, subtitles, voice-overs, and visual creatives for digital campaigns.
- Plan, execute, monitor, and optimize Google Ads and Meta Ads campaigns for lead generation.
- Manage Email Marketing campaigns and monitor campaign performance through open rates, CTR, and conversions.
- Execute WhatsApp marketing campaigns, automated responses, and customer engagement activities.
- Design brochures, product catalogues, presentations, and promotional materials using Canva or similar design tools.
- Conduct online product presentations and webinars for business partners and customers whenever required.
- Utilize AI tools for content writing, image generation, video creation, research, campaign planning, and marketing automation.
- Track website traffic and campaign performance using Google Analytics, Search Console, Meta Pixel, Google Tag Manager, and UTM tracking.
- Maintain accurate CRM records with proper lead source tracking.
- Prepare weekly and monthly marketing reports covering lead generation, campaign performance, CPL, and ROI.
- Achieve monthly digital marketing and qualified lead generation targets.
Required Skills & Qualifications
- Bachelor's Degree in any discipline.
- Minimum 1 year of hands-on experience in Digital Marketing, Performance Marketing, or Social Media Marketing.
- Strong practical knowledge of AI tools for content creation, copywriting, image generation, video editing, and marketing automation.
- Experience in creating and editing Reels, Shorts, and promotional videos.
- Knowledge of Website Management, CMS platforms, Basic SEO, and Google Analytics.
- Hands-on experience with Google Ads and Meta Ads.
- Familiarity with Email Marketing platforms and WhatsApp Business marketing tools.
- Good command of written and spoken English.
- Proficiency in MS Excel or Google Sheets for campaign reporting.
Preferred Skills
- Experience in B2B Marketing or Corporate Gifting industry.
- Knowledge of Canva, Photoshop, or other creative design software.
- Experience handling online marketplace platforms such as IndiaMART, Amazon, or Flipkart.
- Strong analytical skills with the ability to optimize campaigns for better lead generation and ROI.
What We Offer
- Complete ownership of the digital marketing function.
- Opportunity to work with leading corporate clients and a growing nationwide business network.
- Exposure to modern AI-powered marketing tools and strategies.
- Provident Fund (PF)
- Health Insurance
- Paid Leaves
- Growth-oriented work environment with learning and career advancement opportunities.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
