JOB DESCRIPTION – SOCIAL MEDIA MANAGER
Company: SANSKRTI – The Visual Culture of Indian Advertising
Location: Marine Lines, Mumbai
Experience: 1–5 Years
Employment Type: Full-Time
About the Role
We are looking for a creative, strategic, and result-oriented Social Media Manager to join our advertising agency. The ideal candidate should understand social media trends, content strategy, brand communication, and digital marketing. You will be responsible for managing social media accounts, developing engaging content strategies, and driving brand growth across digital platforms.
Key Responsibilities
- Develop and execute social media strategies for multiple brands and clients.
- Manage Whole Instagram, Facebook, LinkedIn, and other relevant platforms.
- Create monthly content calendars and coordinate with the creative team.
- Work closely with graphic designers, video editors, photographers, and copywriters.
- Stay updated with the latest social media trends, formats, memes, and platform updates.
- Plan and execute campaigns, contests, launches, and brand activations.
- Write or coordinate engaging captions, posts, reels, and stories.
- Monitor social media performance and prepare regular analytics reports.
- Track engagement, reach, followers, leads, and other key performance metrics.
- Engage with audiences and manage comments, messages, and online brand reputation.
- Research competitors and identify new opportunities for client growth.
- Present creative ideas and social media strategies to clients and internal teams.
Requirements
- 2–5 years of experience in social media management, preferably in an advertising or creative agency.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Excellent knowledge of social media trends and content formats.
- Strong communication, copywriting, and presentation skills.
- Ability to manage multiple clients and deadlines simultaneously.
- Creative thinking with a strong understanding of branding and digital communication.
- Knowledge of social media analytics and reporting tools.
- Experience with Meta Business Suite and social media scheduling tools is preferred.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
