Role Purpose
This role will lead, strategy, planning and delivery for the Customer Marketing Function across all channels in India. Working in tandem with Sales and Brand teams to create consumer/shopper facing activation plans and formats at the point of purchase and consumption to increase consideration/conversion. This critical senior position is responsible to bring – “strategy to action” for the long term growth of our brands and will be part of the commercial leadership team, whilst working closely with the central brand team. Will be responsible for all future and current planning of Customer Marketing plan/budgets and delivery in India.
This role is responsible to lead a team that implements the CM plans across all channels of Off and On trade including the light house channel. In addition work closely with the Key Accounts and regional sales teams. In addition, this role will focus on “Third Space” of events and brand advocacy, besides being the owner of all M&E across all channels.
This role will seamlessly work with internal and external stakeholders while developing strategies for innovative activations and promotions in line with the AOP.
