Key Deliverables
- Marketing Campaign Planning & Execution - Plan and execute ATL, BTL, digital campaigns across print, radio, outdoor and other relevant media to strengthen project visibility, generate qualified leads business objectives.
- Channel Partner Marketing Support - Plan and execute marketing initiatives, campaigns and promotional tools for Channel Partners in coordination with the Sales team to strengthen partner-led lead generation.
- Brand Management & Advertising - Lead end-to-end execution of brand and advertising activities across radio, outdoor, newspaper, digital and other media, in line with approved brand positioning, communication guidelines and campaign objectives.
- Lead Generation & Sales Support - Drive lead-generation campaigns, monitor lead quality and provide relevant campaign outputs to Sales for further engagement through Channel Partners.
- Events, Activations & Promotional Activities - Plan and execute market activations, events, exhibitions, tie-ups and promotional initiatives to enhance project visibility and generate business opportunities.
- Media, Agency & Vendor Coordination - Coordinate with media, creative, digital and other marketing agencies/vendors for planning and timely execution of advertising campaigns, collaterals and promotional activities across relevant media.
- Campaign Performance Monitoring - Track campaign response and lead generation, identify gaps and drive improvement initiatives to enhance marketing effectiveness.
- Marketing MIS & Reporting - Maintain marketing activity trackers and performance data, and provide periodic updates to the Head – Marketing for review and decision-making.
- SOP & Process Compliance - Adhere to approved marketing processes, brand guidelines, budgets and organisational SOPs while maintaining discipline in campaign execution and documentation.
- Marketing Collateral & Communication - Develop and coordinate project collaterals, presentations and marketing communication for campaigns and Channel Partner requirements, ensuring accuracy, consistency and timely availability.
Pay: ₹40,000.00 - ₹56,703.21 per month
Benefits:
Work Location: In person
