Job Title: Influencer Marketing Associate
Location: Gurgaon (Work from Office)
Experience: 0–2 Years
Employment Type: Full-time
About Loopie: Loopie is a playful, design-forward kids’ mobility brand under BundleOJoy. We make fun, functional ride-ons and walkers for toddlers that parents love and kids don’t want to get off! Backed by a strong product vision and quirky brand identity, we’re building a new category in parenting products, where storytelling meets great design.
About the Role:
We're looking for an Influencer Marketing Associate who understands the creator economy and enjoys building meaningful partnerships with influencers. In this role, you'll manage end-to-end influencer campaigns, coordinate content execution, launch UGC and affiliate programs, and use performance insights to scale what works.
If you enjoy working with creators, spotting trends, and turning collaborations into measurable business impact, this role is for you.
What You'll Do
Influencer Content & Campaign Management
- Plan, coordinate, and review influencer-led content across Instagram, YouTube, and other relevant platforms.
- Ensure all influencer content aligns with the brand's voice, campaign objectives, and quality standards.
Influencer Coordination & Execution
- Manage end-to-end execution of influencer campaigns, including onboarding, briefing, timelines, approvals, and deliverables.
- Act as the primary point of contact for influencers and collaborate with internal teams to ensure seamless campaign execution.
UGC & Affiliate Program
- Build, manage, and scale the brand's User-Generated Content (UGC) and affiliate marketing programs.
- Identify and nurture creators who can become long-term brand advocates while driving engagement and conversions.
Performance Analytics & Optimization
- Track campaign performance using key metrics such as reach, engagement, conversions, and ROI.
- Analyze campaign insights to optimize creator selection, content strategy, and future collaborations.
Trends & Innovation
- Stay updated with influencer marketing trends, platform updates, and emerging creators.
- Continuously recommend new content formats, collaboration ideas, and campaign strategies to improve brand visibility and performance.
Preferred Skills
- 1-2 years of experience in influencer marketing, creator partnerships, or social media marketing.
- Strong understanding of Instagram, YouTube, and the creator ecosystem.
- Excellent communication, coordination, and stakeholder management skills.
- Experience managing multiple influencer campaigns simultaneously.
- Familiarity with spreadsheets and campaign tracking tools.
What You'll Get
- Direct exposure to building and scaling a D2C brand.
- High ownership and real business impact from day one.
- A steep learning curve with hands-on experience across growth, analytics, and experimentation.
To apply, send your resume and a project with the subject line “Influencer Marketing Associate” at [email protected] and [email protected]
Job Type: Full-time
Pay: ₹450,000.00 - ₹500,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
- Work from home
Work Location: In person
