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Initial: Matar Manufacturing Facility (First 6 months)
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Subsequent Posting: Bhubaneswar (Head Office / Sales HQ)
The Deputy General Manager – National Sales will be responsible for driving pan-India sales strategy and execution for the Lightning Structure (HMP) business. The role demands strong leadership, deep B2B industrial sales expertise, and the ability to scale revenue by building high-performing sales teams, strategic customer relationships, and robust channel networks.
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Define and execute the national sales strategy for Lightning Structure (HMP) products aligned with organizational goals.
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Drive top-line revenue growth, market share expansion, and profitability across India.
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Identify new industry segments, EPC opportunities, and key accounts in infrastructure, power, renewables, industries, and government projects.
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Lead annual sales planning, forecasting, budgeting, and target setting.
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Build, mentor, and lead a high-performing national sales team, including regional and key account managers.
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Set KPIs, review performance regularly, and ensure capability development of the sales force.
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Foster a strong sales culture focused on accountability, results, and customer satisfaction.
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Manage strategic national accounts, consultants, EPCs, and large institutional customers.
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Strengthen and expand channel partner, dealer, and distributor networks across regions.
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Negotiate and close high-value contracts, tenders, and long-term agreements.
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Track market trends, competitor activity, pricing dynamics, and customer feedback.
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Collaborate with marketing and product teams to refine product positioning, value propositions, and go-to-market strategies.
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Support new product launches and solution-based selling initiatives.
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Work closely with manufacturing, supply chain, finance, quality, and projects teams to ensure timely execution and customer satisfaction.
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Spend the initial 6 months at the Matar facility to gain in-depth understanding of products, processes, costing, and capacity planning.
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Ensure adherence to company policies, pricing guidelines, ethical sales practices, and statutory requirements.
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Represent the company professionally at industry forums, exhibitions, and customer meets.
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Bachelor’s degree in Engineering (Mechanical / Electrical / Civil preferred).
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MBA / PGDM in Sales & Marketing will be an added advantage.
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Minimum 15+ years of progressive sales experience, with at least 5 years in a senior/national sales leadership role.
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Strong exposure to B2B manufacturing-driven sales, preferably in:
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Lightning protection systems
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Structural steel / HMP / fabrication
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Power, infrastructure, renewables, or industrial products
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Proven track record of scaling national businesses and leading large sales teams
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Strong negotiation, contract management, and key account handling skills
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Deep understanding of project-based and EPC-driven sales
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Strategic thinking with hands-on execution capability
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Excellent communication, presentation, and stakeholder management skills
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Willingness to travel extensively across India
