JOB DESCRIPTION – Senior Analyst SEO
Location:
Bangalore - work on-site 3 days per week
Reports To:
Engagement Manager
Role Overview
To execute and deliver SEO goals for clients as an integral part of cross-channel digital marketing project teams led by engagement managers.
What You’ll Be Doing
Strategic
1. Opportunity Sizing: Perform detailed keyword research on the client’s site by considering the existing SEO reach, competition benchmarking, and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottom-up approach to forecast the organic opportunity for the client.
2. Client Goal Delivery: Participate and contribute to the SEO goal achievement plan as a part of client project teams
3. New Business Support: Contribute to discussions with presales, account management and business development teams on opportunities with clients to enable new business acquisition
Operational
1. Technical Analysis: Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations. Also enable the execution of optimization plans with the team leader and project managers.
2. On Page Optimization: Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization. Also enable the execution of optimization plans with the team leader and project managers.
3. Content Strategy: With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy. The strategy needs to provide keywords to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site. Also enable the execution of optimization plans with the team leader and project managers.
4. Off page: Conduct in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal. Also enable the execution of optimization plans with the team leader and project managers.
5. SEO analytics: Conduct data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights on the client deliverables
Your Expertise
1. Contribution to enable client satisfaction of projects delivered
2. Demonstration of technical excellence in SEO and digital marketing on projects and for building the function
3. Ownership towards learning client business, industry, customer & competition
4. Ability to deliver error free and high-quality output on projects
5. Ability to drive the team on project plans for the SEO channel and deliver in a timely manner.
6. Follow the SEO framework, processes and templates and contribute to evolving them.
7. Contribution of best practices to the team based on knowledge and expertise in digital marketing and SEO.
8. Contribution to discussions with Business Development and Account teams over revenue growth opportunities.
Educational Qualification
1.Master’s degree in business, Marketing, Advertising or Communications will be a plus
2. Bachelor's in quantitative disciplines and/or Bachelor’s/Masters in Communications and English language
At least 3+ years of experience in marketing, strategy or digital marketing roles.
2+ years of recent experience in SEO will be a plus 3. Prior experience of working in client servicing will be a plus.
Experience of content writing for marketing websites, campaigns and articles will be a big plus.
Who You Are
- Highly analytical with strong business acumen.
- Self-starter who thrives in fast-paced, ambiguous environments.
- Strong interpersonal skills and executive presence.
- High level of integrity, discretion, and judgment.
About Us
iQuanti is an independent performance marketing company that generates value for clients by utilizing data to drive better business outcomes through digital channels. Beyond campaign strategy, management, and optimization, we engage with clients to understand their business and produce proprietary insights that lead to stronger business results.
Through a data science-led approach to client problem-solving, we've created a differentiated suite of product-driven service offerings that we deploy to clients, including a search-predictive efficacy platform called ALPS. We're 350+ people strong worldwide, with hubs in Jersey City and Bangalore.
Why You’ll Like Working for iQuanti
- Opportunity to work with Fortune 500 brands and the Top 5 US Banks on high-impact, long-term strategic projects.
- Gain hands-on experience with patented, enterprise-grade platforms like ALPS™ and LEAP.
- Benefit from a fast-growing environment and cross-channel learning in SEO, Paid, and CRO.
- Enjoy a hybrid work model and flexible timing in a culture that prioritizes both excellence and well-being.
Explore More
- Who We Are: iQuanti Official Website
- Our Success Stories: Case Studies
- Our Culture: Check us out on LinkedIn and Instagram
- Our Tech: Explore our ALPS Platform and Leap
- Insights: Explore the iQuanti Blog
