Digital Marketing Expert (IT Services & Lead Generation)
Logical Soft Tech Pvt. Ltd.
Indore, Madhya Pradesh (On-site)
Full-Time | Day Shift
Competitive Salary + Performance Incentives + Career Growth
Join a Growing IT Company Driving Digital Innovation
Logical Soft Tech Pvt. Ltd. is a rapidly growing software development company delivering innovative digital solutions to clients across India and international markets. Our expertise includes Website Development, Mobile App Development, Custom Software Development, SaaS Platforms, AI Solutions, UI/UX Design, Cloud Applications, and Digital Marketing.
We are looking for an experienced Digital Marketing Expert who understands the IT services industry and has a proven track record of generating qualified B2B leads through strategic digital marketing initiatives.
If you're passionate about performance marketing, branding, lead generation, and delivering measurable business growth, we'd like to hear from you.
What You'll Be Responsible For
As a Digital Marketing Expert, you will own and optimize our digital marketing strategy to generate high-quality business opportunities.
Your responsibilities will include:
- Develop and execute comprehensive digital marketing strategies for domestic and international markets.
- Generate qualified B2B leads for:
- Website Development
- Mobile App Development
- Software Development
- SaaS Products
- AI Solutions
- Dedicated Developer Hiring
- SEO & Digital Marketing Services
- Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
- Improve lead quality while reducing acquisition costs.
- Execute high-performing SEO strategies to increase organic traffic and search rankings.
- Manage content marketing, landing pages, blogs, and conversion-focused campaigns.
- Build and execute email marketing and lead nurturing campaigns.
- Develop remarketing and retargeting strategies.
- Track KPIs including CPL, ROAS, ROI, CTR, Conversion Rate, CAC, and Lead Quality.
- Analyze campaign performance using Google Analytics 4, Search Console, Tag Manager, and Looker Studio.
- Conduct competitor analysis, market research, and audience segmentation.
- Collaborate with designers, developers, SEO specialists, and sales teams.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with Google's latest algorithm changes, AI marketing tools, and emerging digital trends.
Required Experience
- 3-6+ years of Digital Marketing experience in an IT Company (Mandatory)
- Proven experience marketing IT services or software products.
- Demonstrated success generating B2B leads.
- Strong portfolio of successful digital marketing campaigns.
- Experience handling substantial monthly advertising budgets.
Technical SkillsPerformance Marketing
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- PPC Campaign Management
- Display & Remarketing Campaigns
SEO
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- International SEO
- Keyword Research
- Competitor Analysis
- Link Building
Analytics & Tools
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- Looker Studio
- Google Keyword Planner
- SEMrush
- Ahrefs
- Screaming Frog
- Hotjar (Preferred)
Marketing
- Lead Generation
- Email Marketing
- Marketing Automation
- Conversion Rate Optimization (CRO)
- Landing Page Optimization
- Funnel Optimization
- Content Marketing
- Social Media Marketing
- Brand Building
We're Looking For Someone Who
- Thinks strategically and executes efficiently.
- Is data-driven and ROI-focused.
- Has excellent communication and presentation skills.
- Can work independently with minimal supervision.
- Is proactive, creative, and solution-oriented.
- Takes ownership of campaigns from planning to optimization.
Preferred Qualifications
- Bachelor's Degree in Marketing, Business, Computer Science, or a related field.
- Google Ads Certification.
- Google Analytics Certification.
- Meta Blueprint Certification.
- Experience with AI-powered marketing tools is a strong advantage.
Why Join Logical Soft Tech Pvt. Ltd.?
✔ Work with an experienced software development team.
✔ Opportunity to market cutting-edge AI, SaaS, Mobile App, and Enterprise Software solutions.
✔ Exposure to international clients and global campaigns.
✔ Work on challenging and high-impact digital marketing projects.
✔ Continuous learning and professional development.
✔ Performance-based incentives and annual growth opportunities.
✔ Positive, collaborative, and innovation-driven work environment.
Compensation & Benefits
- Competitive Salary (Best in Industry)
- Performance Incentives
- Career Growth Opportunities
- Paid Leave
- Skill Development & Learning Opportunities
- Supportive Team Environment
Job Details
Job Type: Full-Time
Work Mode: Work From Office
Location: Indore, Madhya Pradesh
Schedule: Monday to Saturday | Day Shift
Screening Questions
Please answer the following while applying:
- How many years of Digital Marketing experience do you have in an IT company?
- Have you generated B2B leads for Website Development, Mobile Apps, SaaS, or Software Development services?
- Which advertising platforms have you managed? (Google Ads, Meta Ads, LinkedIn Ads, Others)
- What was the highest monthly ad budget you have managed?
- Which SEO and Analytics tools are you proficient in?
- What is your current CTC and expected CTC?
- How soon can you join?
- Are you comfortable working from our Indore office?
Apply Now
How to Apply
**Location:** Indore, Madhya Pradesh (On-site)
**Walk-In Interviews**
**Monday – Saturday | 11:00 AM – 7:00 PM**
**Interview Venue**
Logical Soft Tech Pvt. Ltd.
2nd Floor, 388, PU4, Next to Krozzon Hotel
2nd Gate, Behind Eye Retina Hospital
Scheme No. 54, Indore – 452010
**HR:** +91 78697 31595 | +91 82698 29729
**Technical:** +91 82102 51824
**Email:** [email protected]
If you have a proven record of delivering measurable growth through digital marketing and want to work with a fast-growing IT company serving clients worldwide, we'd love to welcome you to Logical Soft Tech Pvt. Ltd., Indore.
Pay: ₹10,060.74 - ₹25,962.67 per month
Work Location: In person
