Job Role:
The Senior Marketing Manager is responsible for developing, leading, and executing the overall marketing strategy for Chanakya Business School and Virtual Chanakya. This role is accountable for driving admissions growth, strengthening brand positioning, increasing student enrolments, and ensuring marketing excellence across all online and offline channels. The Senior Marketing Manager serves as the strategic leader of the marketing function, overseeing digital marketing, brand management, performance marketing, admissions campaigns, and branch-level promotional activities.
Key Roles & Responsibilities
1. Strategic Marketing Leadership
Develop and implement a comprehensive marketing strategy aligned with the institution's business objectives.
Drive admissions growth, brand visibility, and market expansion across all branches
Serve as the single point of accountability for all marketing performance.
Lead annual, quarterly, and monthly marketing planning.
Monitor market trends, competitor activities, and emerging opportunities.
Ensure marketing initiatives contribute directly to revenue growth and institutional objectives.
2. Brand Management & Positioning
Own and strengthen the Chanakya Business School and Virtual Chanakya brands.
Maintain consistency in brand identity, messaging, communication, and visual standards across all platforms.
Enhance brand recall, credibility, and positioning within the professional education sector.
Manage institutional reputation and proactively address brand-related risks.
Develop integrated branding campaigns that reinforce market leadership.
3. Digital Marketing & Growth
Lead the complete digital growth strategy for the organization.
Plan and optimize campaigns across Social Media Platforms
Build scalable lead-generation systems.
Improve conversion rates through data-driven optimization.
Track the complete marketing funnel from enquiry to admission.
Implement remarketing and customer nurturing strategies.
4. Offline Marketing & Branch Promotions
Design and execute localized marketing campaigns for every branch.
Manage Seminars, Career Guidance Programs and Admission Drives.
Manage Local Promotional Activities including Hoardings and Print Media
Coordinate institutional participation in expos, career fairs, and education events.
Ensure brand consistency across all offline initiatives.
5. Admissions & Student Recruitment
Work closely with the Admissions Team to achieve enrolment targets.
Develop campaigns for various academic programs.
Improve enquiry-to-admission conversion rates.
Develop student acquisition strategies for different market segments.
Support admission teams with marketing collateral and promotional resources.
6. Team Leadership & People Management
Lead and manage the complete marketing department.
Lead Digital Marketing Team, Content Creators, Video Editors and CRM & Automation
Conduct regular reviews, training sessions, and performance evaluations.
Foster a culture of accountability, innovation, collaboration, and continuous improvement.
7. CRM & Lead Management
Oversee CRM implementation and optimization.
Ensure accurate lead tracking, segmentation, and follow-up processes.
Improve lead nurturing workflows and automation.
Coordinate closely with Admissions and Sales teams.
Analyse CRM data to improve conversion efficiency and customer engagement.
8. Analytics & Performance Reporting
Monitor KPIs across all marketing channels.
Analyse campaign performance using Google Analytics, CRM Reports, Meta Analytics.
Prepare Daily campaign updates, Weekly performance reports, Monthly management reports, Quarterly strategic reviews
Continuously optimize campaigns based on performance insights.
9. Budget Planning & ROI Management
Prepare and manage the annual marketing budget.
Allocate budgets across online and offline channels.
Ensure optimal return on investment (ROI).
Control agency, vendor, software, and advertising costs.
Evaluate marketing effectiveness through measurable financial outcomes.
10. Compliance & Data Protection
Ensure compliance with applicable advertising standards, institutional policies, and data privacy regulations.
Promote ethical marketing practices.
Maintain confidentiality of institutional and student information.
Ensure responsible use of marketing data and technology.
11. Crisis & Reputation Management
Manage institutional reputation across digital and offline platforms.
Respond promptly to negative publicity, online reviews, and crisis situations.
Coordinate communication with management during sensitive issues.
Develop crisis communication protocols and preventive strategies.
12. Innovation & Growth Initiatives
Identify emerging trends, technologies, and marketing opportunities.
Introduce innovative initiatives including, AI-driven marketing, Webinars, Influencer collaborations, Virtual events, Community-building programs
Evaluate and implement new growth channels to enhance admissions and brand reach.
13. Additional Responsibilities
Perform additional duties assigned by Management.
Work Closely with Senior Management and inter departments.
Adapt marketing strategies to evolving institutional priorities.
Represent the institution in meetings, industry forums, partnerships, and networking events as required.
Key Performance Indicators (KPIs)
Student admission growth
Lead generation volume and quality
Enquiry-to-admission conversion rate
Cost per lead (CPL)
Return on Marketing Investment (ROMI)
Website traffic and conversion rates
Social media engagement and audience growth
Brand awareness and recall
Campaign ROI
CRM efficiency and lead response time
Marketing team performance
Budget adherence
Branch-wise marketing performance
Qualification:
MBA Marketing / Any Graduation
Experience:
5 to 10 years in EdTech Industry
Age Preference : 30 +
Pay: ₹50,000.00 - ₹80,000.00 per month
Benefits:
Work Location: In person
